The top Improvado alternatives in 2026 are Porter Metrics, Supermetrics, Funnel.io, Dataslayer, Windsor.ai, Coupler.io, and Whatagraph. Marketing teams move away from Improvado primarily because of very expensive custom pricing (typically $2,000–$5,000+/month), mandatory annual contracts, and an enterprise-focused onboarding process that is overkill for small and mid-size teams. The alternatives listed here range from free plans to $249/month for entry tiers.
Quick answer — Best Improvado alternatives in 2026
- Porter Metrics — Best overall for marketing teams and agencies (free plan, from $15/mo)
- Supermetrics — Largest connector library with 150+ integrations (from $37/mo)
- Funnel.io — 590 connectors with enterprise ETL and data governance (from $200/mo)
- Dataslayer — Budget-friendly ETL with top G2 ratings (free plan, from $39/mo)
- Windsor.ai — Multi-touch attribution on a budget (free plan, from $19/mo)
- Coupler.io — Best for spreadsheet-based ETL workflows (free plan, from $49/mo)
- Whatagraph — All-in-one visual reporting platform (free plan, from $249/mo)
All tools tested hands-on. Pricing verified March 2026. Jump to full comparison →
Disclosure: I’m Juan, founder of Porter Metrics, an Improvado alternative with 6+ years in the market. Every claim in this article is based on public data and verifiable facts so you can make an objective comparison.
Why look for an Improvado alternative
Marketing teams search for Improvado alternatives because of the following issues:
Improvado does not publish fixed prices. Based on proposals, the Growth plan starts around $3,400/month with annual contracts required. Most small and mid-size marketing teams cannot justify $40,000+/year for data connectors
every Improvado plan requires a 12-month commitment. There is no way to pay monthly or cancel early without penalty, making it a risky commitment for teams unsure about long-term fit
you must book a demo and go through a sales process to access Improvado. There is no free tier, no self-service signup, and no way to evaluate the product independently before signing a contract
setting up Improvado involves working with a dedicated Customer Success Manager, configuring data models (MCDM), and mapping fields across sources. The onboarding process can take weeks before you see your first report
Improvado is designed for large organizations with dedicated data teams and big ad budgets. Features like row-based pricing (200M–1B rows/year), custom data models, and dedicated CSMs are unnecessary for small agencies and in-house marketing teams
Improvado was founded in 2015 and is headquartered in San Mateo, California. It has raised $28M+ in funding. The platform offers 500+ connectors and a proprietary Marketing Common Data Model (MCDM) that normalizes marketing terminology across different ad platforms. Improvado also offers an AI Agent that enables natural language queries on marketing data.
To be fair, Improvado has real strengths: it provides unlimited connector accounts on all plans, a marketing-specific data model for automatic metric normalization, SOC2, HIPAA, and GDPR compliance, and a dedicated Customer Success Manager. The issues that drive teams to alternatives are about cost, accessibility, and complexity for smaller operations.
1. Enterprise-tier pricing
Improvado does not publish prices on its website. Based on a 2024 marketing agency proposal, here is the estimated pricing structure:
Improvado estimated pricing (from agency proposals, 2024)
| What’s included | Growth (~$3,400/mo) | Advanced (~$5,000+/mo) | Enterprise (Custom) |
|---|---|---|---|
| Billing | Annual only | Annual only | Annual only |
| Data volume | 200M rows/year | 600M rows/year | 1B rows/year |
| Sync frequency | 2x daily | 4x daily | Custom |
| MCDM instances | 1 | Unlimited | Unlimited |
| Destinations | 2 | Unlimited | Unlimited |
| Connectors | 500+ | 500+ | 500+ + custom |
| Dedicated CSM | Shared | Dedicated | Dedicated |
| Self-service signup | No (demo required) | No (demo required) | No (demo required) |
*Prices are estimates based on a 2024 marketing agency proposal. Actual pricing varies by contract negotiation.
In comparison: Porter Metrics starts at $15/month per account with all destinations, data transformations, storage, and unlimited users included. No demo required, no annual commitment needed.
2. No self-service access
Unlike most modern SaaS tools, Improvado has no self-service path:
- You cannot sign up on their website — you must book a demo call
- There is no free trial to test the product with your own data
- There is no free plan — the cheapest option requires an annual contract worth $40,000+
- Onboarding involves weeks of implementation with a CSM configuring your data model
Porter Metrics lets you sign up, connect sources, and see your first report in minutes — with a free plan that never expires.
3. Overkill for most marketing teams
Improvado is purpose-built for enterprise marketing operations at scale. For small agencies, freelancers, and in-house marketing teams that need to pull ad data into Looker Studio or Google Sheets, the platform introduces unnecessary complexity:
| Consideration | Improvado | Porter Metrics |
|---|---|---|
| Minimum cost | ~$3,400/mo (annual contract = ~$40,800/year) | $15/mo (no commitment required) |
| Time to first report | Weeks (demo + contract + onboarding + MCDM setup) | Minutes (connect source, pick template, done) |
| Report templates | Limited pre-built dashboards | 50+ Looker Studio templates, installable in one click |
| Data blending | Through MCDM configuration with CSM | Automatic cross-source blending: dates, campaigns, UTMs, metrics pre-combined |
| Technical skill needed | Data modeling, MCDM configuration, SQL queries | None — natural language custom metrics via AI |
Improvado versus alternatives: quick comparison
Here is a side-by-side overview of how each alternative compares to Improvado on the factors that matter most: pricing, connectors, free tier availability, and user ratings.
| Tool | Best for | Starting price | Connectors | Free plan | G2 Rating |
|---|---|---|---|---|---|
 Improvado | Enterprise marketing analytics at scale | ~$3,400/mo | 500+ | No | 4.5/5 |
 Porter Metrics Top Pick | Marketing teams and agencies on Looker Studio, Sheets, or BigQuery | $15/mo | 25+ | Yes | 4.4/5 |
 Supermetrics | High-volume ETL to warehouses and spreadsheets | $37/mo | 150+ | No | 4.3/5 |
 Funnel.io | Enterprise data normalization and governance | $200/mo | 590 | No | 4.5/5 |
 Dataslayer | Budget ETL with highest user satisfaction | $39/mo | 51 | Yes | 4.8/5 |
 Windsor.ai | Multi-touch attribution on a budget | $19/mo | 325+ | Yes | 4.5/5 |
 Coupler.io | ETL workflows to Google Sheets and spreadsheets | $49/mo | 400+ | Yes | 4.9/5 |
 Whatagraph | All-in-one reporting with built-in dashboards | ~$249/mo | 62 | Yes | 4.5/5 |
G2 ratings as of March 2026. Pricing is monthly, billed monthly unless noted. Annual billing saves 15–20% on most tools.
Pricing comparison
Free forever plans
Five of the seven alternatives to Improvado offer permanent free tiers. Improvado has no free plan, no trial, and no self-service signup. Here is how the free options compare:
| Platform | Connectors | Accounts | Users | Destinations | Key Limitation |
|---|---|---|---|---|---|
| Porter Metrics | Any | 3 | Unlimited | All | 30-day data history |
| Dataslayer | Any | 1 | 1 | 1 | Manual daily refresh · 1 user |
| Windsor.ai | 1 source | 1 | 1 | All | 5M MAR · 1 data source |
| Coupler.io | Any | 1 | 1 | 1 | No auto-refresh · 100 rows/run · 1 active data flow |
| Whatagraph | Selected | 5 | Unlimited | Reports only (no BigQuery/Looker Studio) | Essential integrations only · No white-label |
Improvado has no free plan, no free trial, and no self-service signup. Demo required for all plans.
All plans and pricing models
Each tool uses a different pricing model. This table shows the entry, mid, and top plan as published on each tool’s pricing page. Prices are monthly (billed monthly) unless noted.
| Tool | Pricing model | Entry | Mid | Top / Enterprise | Free plan | Trial |
|---|---|---|---|---|---|---|
| Improvado | Per data volume (rows/year). Annual contracts only | ~$3,400/mo* Growth: 200M rows/yr, 2x daily | ~$5,000+/mo* Advanced: 600M rows/yr, 4x daily | Custom Enterprise: 1B rows/yr, dedicated CSM | No | Demo only |
| Porter Metrics | Per data source account. All destinations, users, and features included | $15/mo 1 account, all destinations, all features | $40/mo 5 accounts, all destinations | Custom BigQuery, unlimited sources | Yes | 14 days |
| Supermetrics | Per destination + per source + per account + per user | $37/mo Starter: 3 sources, 1 dest, weekly refresh | $199/mo Growth: 7 sources, 1 dest, daily refresh | $499/mo+ Pro/Enterprise: 10+ sources, BigQuery, custom metrics | No | 14 days |
| Funnel.io | Per connector tier. Annual contracts | $200/mo Starter: 121 connectors | $800/mo Business: 579 connectors | Custom Enterprise: 590 connectors, dedicated support | No | Demo only |
| Dataslayer | Per source + per account + per destination | $39/mo Starter: 3 sources, 3 accounts, 1 dest | $139/mo Advanced: 7 sources, 50 accounts | $419/mo Pro: 10 sources, 100 accounts | Yes | 15 days |
| Windsor.ai | Per data sources + accounts + destination tasks | $19/mo Basic: 3 sources, 75 accounts, 5 dest. tasks | $118/mo Standard: 7 sources, 75 accounts | $299/mo Plus: 10 sources, 200 accounts | Yes | 30 days |
| Coupler.io | Per account. Workflow-based ETL | $49/mo Personal: 3 accounts, 1 dest, daily | $132/mo Professional: 15 accounts, 3 dests | $259/mo Team: 50 accounts, unlimited dests | Yes | 7 days |
| Whatagraph | Per source credits. Integrations tiered by plan | ~$249/mo Start: 20 credits, Essential integrations | ~$675/mo Boost: 60 credits, Advanced integrations | Custom Max: 100+ credits, Premium integrations | Yes | No |
Prices as of March 2026. Billed monthly unless noted. Annual billing typically saves 15-20%. *Improvado prices estimated from proposals; actual prices vary by contract.
Integrations: Connectors and destinations
| Tool | Connectors | Destinations |
|---|---|---|
| Improvado | 500+ | 15+ |
| Porter Metrics | 25+ | 4 |
| Supermetrics | 150+ | 19 |
| Funnel.io | 590 | 28 |
| Dataslayer | 51 | 13 |
| Windsor.ai | 325+ | 15+ |
| Coupler.io | 400+ | ~20 |
| Whatagraph | 62 | Own platform + 5 |
Connector counts are based on each tool’s official integrations page.
Features to look for
Beyond connectors and destinations, these capabilities set marketing data tools apart. Most platforms offer some version of these, but depth and plan availability differ significantly.
Data blending
Combining data from multiple sources into a single view. For example, merging Meta Ads spend with Shopify revenue to calculate ROAS, or combining Google Ads and LinkedIn Ads to see total ad spend by campaign.
Data transformations
Custom metrics, calculated fields, renamed dimensions, and formulas applied to your data before it reaches the destination. Examples: creating a “Cost per Lead” metric from spend divided by conversions.
Built-in storage
Some APIs return large datasets that need a data warehouse. Tools with built-in storage handle this automatically. Tools without it require you to set up your own BigQuery or Snowflake instance.
Alerts and notifications
Automated messages when something changes: a campaign overspends, traffic drops, or a data sync fails. Delivered via email, Slack, or in-app.
AI features
Natural language queries, AI-generated summaries, anomaly detection, and forecast modeling. These are becoming standard, though the depth varies across tools.
API access
A programmatic way to pull or push data from the tool itself. With AI coding tools, any marketer can now connect a tool’s API to their own workflows without a developer.
$15/mo · 25+ connectors
G2: 4.4/5
$19/mo · 325+ connectors
G2: 4.5/5
$37/mo · 150+ connectors
G2: 4.3/5
$39/mo · 51 connectors
G2: 4.8/5
$49/mo · 400+ connectors
G2: 4.9/5
$200/mo · 590 connectors
G2: 4.5/5
$249/mo · 62 connectors
G2: 4.5/5
~$3,400/mo · 500+ connectors
G2: 4.5/5
The 7 best Improvado alternatives in 2026
Porter Metrics
Cross-Channel Marketing Reports & AI Automation
Porter Metrics is a no-code marketing reporting platform that measures performance tied to bottom-line revenue and profit across all channels, products, clients, and campaigns. It connects ad platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads), social media, SEO tools, CRMs (HubSpot, Klaviyo, ActiveCampaign), and e-commerce (Shopify, Amazon) to destinations like Looker Studio, Google Sheets, Power BI, and BigQuery.
Unlike Improvado where you need a sales demo, CSM-guided onboarding, and MCDM configuration, Porter Metrics delivers ready-to-use data that works immediately. All plans include unlimited users, no additional usage fees, and 50+ Looker Studio templates installable in one click.
- All destinations included on every plan (Looker Studio, Sheets, Power BI, BigQuery, Slack, Zapier) — no destination-based upselling like Improvado
- Automatic data blending across sources: dates, campaign names, UTM parameters, spend, impressions, clicks, conversions, and revenue are unified automatically. No MCDM setup required
- Best HubSpot and Shopify ETL on this list: Porter automatically manages backfills and stores data in a built-in BigQuery warehouse, so reports are fast and reliable from the start
- AI Workflow Builder for alerts, notifications, chat with data, and task automation directly on connected platforms via Slack and Zapier
- Custom metrics and dimensions using natural language (AI-powered), written directly to your BigQuery table
- Largest gallery of Looker Studio templates in the market, with multi-source combinable templates installable in one click
- All Meta Ads conversion attribution windows in a single connection
- Used by 1,500+ marketing teams in 60+ countries
- Fewest connectors on this list (~25 vs. 500+ on Improvado). If you need data from a platform Porter does not cover, you would need to use Google Sheets as a workaround or connect via BigQuery
- Fewer destinations than most competitors. Porter supports Looker Studio, Google Sheets, Power BI, and BigQuery. No Tableau, no Snowflake, no Redshift
- Built exclusively for marketers (social media, PPC, e-commerce, CRM). Not a general-purpose data pipeline
- No SQL editor. Everything is managed through natural language, visual interface, and AI
- Not SOC2 Type 2 certified yet. Porter offers NDAs and client-owned BigQuery as alternatives
Porter Metrics Pricing (source: portermetrics.com/pricing, verified March 2026)
Pay per data source account. All destinations included. Price per account decreases as you add more.
Supermetrics
Market-Leading Data ConnectorSupermetrics is the market leader in marketing data connectors. With 150+ connectors and 19 destinations, it provides a broad connector library for marketing-specific ETL. Supermetrics supports destinations including Looker Studio, Google Sheets, BigQuery, Snowflake, Power BI, and Excel. Compared to Improvado, Supermetrics offers self-service signup and a significantly lower entry price, though it scales up quickly as you add destinations and sources.
See our full Supermetrics alternatives review
- 150+ connectors, the largest library among marketing-specific tools with self-service plans
- Self-service signup with a 14-day free trial — no demo call required (unlike Improvado)
- Much lower entry price: $37/mo vs. Improvado’s ~$3,400/mo minimum
- Supports multiple destinations including BigQuery, Snowflake, Power BI, Excel, and Monday.com
- Complex per-destination pricing: each plan includes only 1 destination, and adding more costs $37–$187/mo each
- Storage and data warehouse destinations only available on the Enterprise plan
- Data transformations (custom metrics, custom dimensions) are not included on any self-service plan
- Customer support is slow: email or chat only, with response times from days to weeks according to G2 reviews
- No free plan available
Supermetrics Pricing (source: supermetrics.com/pricing, verified March 2026)
Pricing depends on destination, data sources, accounts, and users. Each plan includes 1 destination. Annual billing saves ~20%.
Funnel.io
Enterprise Data Hub & ETLFunnel.io is an enterprise marketing data hub with the widest connector coverage in this category (590 connectors). Founded in Stockholm, Sweden in 2014, Funnel has raised $131M+ in funding and uses a data warehouse-first architecture where all marketing data flows through its managed warehouse before reaching destinations. Like Improvado, it requires annual contracts and demo-based onboarding, but offers a lower entry price starting at $200/mo. See our full Funnel.io alternatives comparison.
- 590 connectors — the widest connector coverage in the marketing data category
- Managed data warehouse included on all plans, with visual transformation layer
- Lower entry price than Improvado: $200/mo vs. ~$3,400/mo
- SOC2 and GDPR compliant with enterprise-grade security
- 28 export destinations including BigQuery, Snowflake, Redshift, and all major BI tools
- Still expensive: $200/mo minimum with annual contracts (Business plan jumps to $800/mo)
- No self-service signup — demo required, similar to Improvado
- Complex setup: requires field mapping, data union logic, and data modeling knowledge
- No free plan (removed in December 2025) and no free trial available
- Starter plan limited to 121 connectors and 3 reporting solutions
Funnel.io Pricing (source: funnel.io/pricing, verified March 2026)
Per connector tier. Annual contracts required. Demo needed to start.
Dataslayer
Budget-Friendly Marketing ETLDataslayer is a budget-friendly marketing data connector founded in 2020 in Madrid. It scores an impressive 4.8/5 on G2 (295 reviews, 88% five-star), making it the highest-rated tool on this list. Its pricing structure mirrors Supermetrics but at a lower price point. For teams leaving Improvado due to prohibitive costs, Dataslayer offers massive savings while covering the most common marketing data sources at just $39/month. See our full Dataslayer alternatives comparison.
- Highest G2 rating on this list: 4.8/5 with 295 reviews (88% five-star)
- Over 85x cheaper than Improvado at entry level: $39/mo vs. ~$3,400/mo
- Free plan available for testing before committing
- Marketing Mix Modeling (Morpheus) for large advertisers
- Only 51 connectors vs. 500+ on Improvado — may not cover all your data sources
- No built-in storage: relies entirely on direct API calls
- Data blending and AI features only available from the Advanced plan ($139/mo)
- Enterprise destinations (BigQuery, Snowflake) have strict row limits on lower plans
- Only 1 core destination per plan, additional destinations require add-ons
Dataslayer Pricing (source: dataslayer.ai/new-pricing, verified March 2026)
Pricing mirrors Supermetrics: per data source, per account, per destination. Annual billing saves ~20%.
Windsor.ai
Multi-Touch Attribution + Data ConnectorsWindsor.ai combines marketing data connectors with multi-touch attribution modeling. Founded in 2017 in Zurich, Switzerland, and acquired by team.blue in January 2026, Windsor provides competitive pricing starting at $19/mo with a free plan (1 source, 1 account, 5M MAR). It offers 325+ connectors and supports most major destinations. At a fraction of Improvado’s cost, Windsor.ai delivers attribution features that Improvado charges extra for. See our full Windsor.ai alternatives comparison.
- Free forever plan with 1 data source and 5M monthly attributed records
- 325+ connectors at a tiny fraction of Improvado’s cost ($19/mo vs. ~$3,400/mo)
- Built-in multi-touch attribution modeling — unique among connector tools
- Supports all major destinations: Looker Studio, Sheets, BigQuery, Snowflake, Redshift, Power BI
- SOC2 + HIPAA compliant
- Connector instability: users report broken fields, silent sync failures, and inconsistent data under heavy BigQuery usage
- Too technical for marketers: requires choosing schemas, selecting fields, and mapping them to destinations manually
- Limited data backfill: scheduling only allows 60 days or 6 months of historical data to BigQuery
- Raw data output requires SQL knowledge to clean and structure
- Basic plan limited to 5 destination tasks (each table synced = 1 task)
Windsor.ai Pricing (source: windsor.ai/pricing, verified March 2026)
Pricing based on data sources, accounts, and destination tasks. Free plan available with limitations.
Coupler.io
ETL-First, Spreadsheet-FocusedCoupler.io is an ETL-focused platform that specializes in moving data to spreadsheets. With 400+ connectors and destinations including Google Sheets, Excel, BigQuery, Looker Studio, and Power BI, it covers a wide range of data sources. Its workflow-based approach lets you set up scheduling and transformations. For teams moving away from Improvado who primarily need data in Google Sheets, Coupler.io provides a simple alternative at a fraction of the cost. See our full Coupler.io alternatives comparison.
- 400+ connectors — broad coverage for both marketing and non-marketing data sources
- Free plan available with 100 rows per run
- Self-service signup — no demo required (unlike Improvado)
- Workflow-based ETL with scheduling and built-in transformations
- Highest G2 rating among broad ETL tools: 4.9/5
- Spreadsheet-first design means it may not be ideal for teams that need marketing-specific data models
- Free plan is extremely limited: 100 rows per run, no auto-refresh, 1 active data flow
- Data arrives as raw tables: users must build their own joins and data combinations
- No built-in report templates or marketing dashboards
- No built-in data blending — you must configure data combinations manually
Coupler.io Pricing (source: coupler.io/pricing, verified March 2026)
Workflow-based pricing per account. Annual billing saves ~25%.
Whatagraph
Visual Reporting PlatformWhatagraph is an all-in-one marketing reporting platform with built-in dashboards, white-label reports, and data transfer to BigQuery and Google Sheets. Unlike Improvado which is a pure data pipeline requiring external visualization tools, Whatagraph includes its own dashboard builder. For teams that want beautiful marketing reports without setting up Looker Studio or Tableau, Whatagraph provides a self-contained solution with a free plan to get started. See our full Whatagraph alternatives comparison.
- Free forever plan with 5 source credits and access to Essential integrations
- Built-in visual report builder with white-label options — no need for external BI tools
- Automated report scheduling and email delivery to clients
- Data transfer to BigQuery, Google Sheets, and Looker Studio on paid plans
- Drag-and-drop interface designed for non-technical marketers
- Expensive paid plans: Start plan at ~$249/mo is still significant for small teams
- Only 62 connectors vs. 500+ on Improvado — significantly fewer data source options
- Not a pure ETL tool: primarily a reporting platform with some data transfer capabilities
- Advanced integrations (like TikTok Ads, Pinterest) require the Boost plan (~$675/mo)
- Limited customization compared to Looker Studio or Tableau for advanced visualizations
Whatagraph Pricing (source: whatagraph.com/pricing, verified March 2026)
Per source credits (1 credit = 1 connected account). Integrations tiered by plan.
Final verdict
If you are looking for an Improvado alternative, Porter Metrics is the best choice for marketing teams and agencies that need cross-channel reporting without the enterprise price tag. It delivers automatic data blending, 50+ Looker Studio templates, and AI-powered custom metrics — all starting at $15/month with a free forever plan. No sales demo required, no annual contract needed.
For teams that need the widest connector coverage, Supermetrics (150+ connectors) and Funnel.io (590 connectors) are the strongest options. For the lowest budget, Windsor.ai ($19/mo) and Dataslayer ($39/mo) offer capable alternatives with free plans.
Try Porter Metrics Free — No Credit Card RequiredFrequently asked questions
Porter Metrics ($15/mo), Windsor.ai ($19/mo), Supermetrics ($37/mo), Dataslayer ($39/mo), and Coupler.io ($49/mo) all start well below Improvado’s estimated ~$3,400/mo minimum. Porter Metrics, Windsor.ai, Dataslayer, Coupler.io, and Whatagraph also offer free forever plans.
For Looker Studio, keep the same report template and replace data source connections. Field names may differ between tools, so remap fields accordingly. For BigQuery pipelines, table structures vary between tools, so queries need adapting. For Google Sheets, rebuild formulas in the new tool’s syntax. Porter Metrics handles migration end-to-end at no extra cost.
Porter Metrics (native connectors, 50+ templates, data blending), Supermetrics (150+ connectors, largest library), Dataslayer (affordable, similar model), and Windsor.ai (325+ connectors, free plan). All four offer direct Looker Studio integration without needing a data warehouse.
For BigQuery: Porter Metrics (built-in managed storage), Supermetrics (Enterprise plan), and Dataslayer. For Snowflake and Redshift: Supermetrics, Funnel.io, and Windsor.ai. For general-purpose ETL: Fivetran (700+ connectors), Stitch (140+ sources), and Airbyte (open-source option).
Porter Metrics (white-label, agency templates, multi-client monitoring from $15/mo), Whatagraph (built-in white-label reports, automated client delivery), and Dataslayer (budget-friendly ETL for PPC agencies). For enterprise agencies with large budgets: Funnel.io offers the widest connector coverage with SOC2 compliance.
No. Improvado has no free plan, no free trial, and no self-service signup. You must book a demo and sign an annual contract to access the platform. Alternatives with free plans include Porter Metrics, Windsor.ai, Dataslayer, Coupler.io, and Whatagraph.
Improvado is worth it for large enterprise marketing teams that need 500+ connectors, a marketing common data model (MCDM), SOC2/HIPAA compliance, and a dedicated CSM. For small/mid marketing teams and agencies, the estimated ~$3,400–$5,000+/month cost, annual contracts, and complex onboarding make it overkill. Tools like Porter Metrics ($15/mo) or Supermetrics ($37/mo) cover the most common marketing use cases at 1-2% of Improvado’s cost.