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Shopify Report template for Marketing teams and agencies

Get the actual Shopify on Looker Studio template used by Porter to monitor E-commerce performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Shopify Report template overview

With this Shopify report template, marketing teams and agencies can efficiently track and analyze key e-commerce metrics. This template allows you to:
  • Monitor Campaign Performance: Track impressions, clicks, ad spend, and return on ad spend to evaluate the effectiveness of your marketing campaigns.
  • Analyze Sales Data: Review orders, revenue, average order value, and conversion rates to understand sales performance.
  • Understand Customer Behavior: Examine customer lifetime value, cart abandonment rate, and customer acquisition cost to gain insights into customer interactions.
  • Segment and Target: Break down data by campaign name, product category, and traffic source to identify trends and optimize targeting strategies.
  • Share Insights: Easily generate reports to share with stakeholders, providing a comprehensive view of marketing and sales performance.
Utilize this template to make informed decisions and enhance your e-commerce strategies on Shopify.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Shopify report should include a breakdown of visibility, engagement, and conversion metrics, segmented by campaign, channel, audience, content, objective, and date. For example, include metrics such as website traffic, email open rates, social media likes, conversion rates, etc.
To analyze Shopify data, start by selecting metrics for visibility, engagement, and conversion. For visibility, track impressions, reach, and website traffic. For engagement, measure average session duration, bounce rate, and click-through rate. Conversion metrics should include conversion rate, average order value, and customer lifetime value. Next, add context by comparing these metrics against cost, date range, goals, rates, and benchmarks. For example, compare the conversion rate to the industry average or the website traffic to the previous month. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the conversion rate by different marketing campaigns, or compare website traffic by different audience segments.
To build a Shopify dashboard, 1) connect your Shopify data and accounts. 2) Choose metrics such as sales, orders, and customer data to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, you can break down sales data by product or customer demographics. 4) Add filters or buttons to make your report interactive, such as a filter to view data from a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links.
A Shopify dashboard is a user interface within the Shopify platform that provides an overview of key metrics and data related to an e-commerce store’s performance. It typically includes information such as sales, orders, revenue, customer data, and marketing performance. The dashboard helps store owners and managers track their business’s health and make informed decisions by displaying metrics like impressions, clicks, ad spend, conversion rates, and more.
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