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LinkedIn Pages audience insights dashboard template for Google Sheets

Analyze your LinkedIn audience growth with key metrics like new followers, organic vs. paid growth, and detailed breakdowns by region, seniority, and job function.

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this LinkedIn Pages dashboard template

  • What is the total number of followers my LinkedIn page has gained over time?
  • How does my audience growth trend month-over-month?
  • What is the breakdown of my LinkedIn followers by region?
  • What is the breakdown of my LinkedIn followers by seniority?
  • What is the breakdown of my LinkedIn followers by job function?
  • What percentage of my followers come from organic growth vs. paid campaigns?
  • How does my audience growth trend month-over-month?

How to set up this Google Sheets template?

Copy the LinkedIn Pages audience insights dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available LinkedIn Pages

Metrics

  • Followers

    • New followers
    • Organic new followers
    • Paid new followers

  • Customizable charts

Dimensions

  • Date

    • Time progress: hours, days, weeks, month, quarter, and year.

  • Job function and seniority

    • Followers by Job function
    • Followers by Seniority

  • Region

    • Followers by Region
    • Followers by country (optional)

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

A LinkedIn Pages audience insights dashboard report should include key metrics such as Total Followers and New Followers over time to track audience growth. The dashboard should also feature Audience Demographics, including breakdowns by Region, Job Function, and Seniority Level, which help identify the type of professionals engaging with your content.

Monitoring Follower Growth trends month-over-month is crucial for spotting audience expansion patterns.
Additionally, showcasing metrics like Organic vs. Paid Follower Growth provides insights into which strategies are driving audience acquisition.

Visualizations showing how your audience composition changes over time, such as shifts in Region or Job Function, offer valuable insights into targeting effectiveness. Including metrics that break down audience seniority levels will help assess whether you’re reaching the intended professional tiers. Lastly, a comparison of demographic shifts (e.g., growth in specific regions or industries) helps fine-tune targeting and content strategies.

Include an auto-sync feature for real-time data updates from LinkedIn Pages using Porter Metrics Google Sheets extension.

While this template is designed specifically for LinkedIn Pages, you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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