Marketing campaign budget tracking and pacing report template for Looker Studio by Porter

Track and measure key metrics with the Marketing campaign budget tracking and pacing Looker Studio template. Analyze conversion rates, ROI, and CTR across Facebook, TikTok, Google, Twitter, and LinkedIn Ads. Segment by audience, channel, and time. Ideal for marketing teams to optimize strategy and performance using Google Analytics 4 and budget insights.

10 TikTok Ads KPIs You Should Be Tracking in 2023

10 TikTok Ads KPIs You Should Be Tracking in 2023

Advertising on TikTok is a great way to reach a broad, agile and responsive audience with your message. TikTok has close to a billion users worldwide, making it one of the biggest social media platforms in the world.  According to an Insider Intelligence study comparing how TikTok commerce stacks up against Facebook and Instagram, 20.6% […]

Connect TikTok Ads to Looker Studio: tutorial & templates (2024)

How to connect TikTok Ads to Google Data Studio (2023)

To connect TikTok Ads to Google Looker Studio (formerly Data Studio), go to Create report (or to the Looker Studio community connectors gallery), choose the TikTok Ads integration by Porter Metrics, connect your Google account, connect your TikTok profile, choose your ad accounts, see the list of fields available, and generate a default report template […]