To connect Instagram to Google Looker Studio (formerly Data Studio), go to Create report (or to the Looker Studio community connectors gallery), choose the Instagram
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The CPC Calculator requires inputs like total ad spend and total clicks. It calculates the cost per click by dividing ad spend by clicks.
Enter your follower count and the number of accounts you follow. The calculator divides these to reveal your follower ratio.
The CTR Calculator computes click-through rate by dividing clicks by impressions, then multiplying by 100 for a percentage.
The Engagement Rate Calculator requires inputs like total engagements and impressions or followers. It computes the engagement rate percentage.
Enter ad spend and revenue to calculate ROAS. The calculator divides revenue by ad spend, showing efficiency of PPC campaigns.
The Breakeven ROAS Calculator requires inputs like total ad spend and cost of goods sold to compute the breakeven point.
The Ad Spend Calculator estimates total advertising costs by inputting budget, duration, and media channels, optimizing PPC strategies.
The A/B testing calculator requires inputs like sample size, conversion rates, and confidence level to compute statistical significance.
The Add to Cart Rate Calculator requires inputs like total visitors and add to cart actions to compute the engagement percentage.
Porter is the fastest way to get your marketing metrics and dashboards where you need them.
