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Facebook Insights competitors dashboard template

Get the actual Facebook Insights competitors dashboard template used by Porter to monitor your Social Media performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Facebook Insights competitors dashboard template overview

With this Facebook Competitors dashboard example, monitor specific metrics such as user engagement, ad impressions, and page growth to track performance. Segment the data by competitor, geography, or time period to gain insights into their strategies and compare with your own. Suggest that users share the dashboard via pdf, link, or email to influence teams or clients. Present the data in a visually compelling way to showcase trends and highlight areas of improvement. Suggest examples of questions to answer with the data, such as “What is the competitor’s average engagement rate compared to ours?” or “Which region has seen the highest increase in ad impressions for our competitors?” Use the data to identify opportunities and make data-driven decisions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per conversion

Engagement metrics

– Number of likes – Number of shares – Number of comments

Visibility metrics

– Reach – Impressions – Share of voice

Dimensions

Campaign

– Target audience breakdown – Messaging breakdown – Channel breakdown

Audience

– Demographic breakdown – Geographic breakdown – Psychographic breakdown

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Facebook Competitors report should include metrics such as visibility (e.g., reach, impressions), engagement (e.g., likes, comments, shares), and conversion (e.g., click-through rate, conversion rate). The data should be segmented by campaign, channel, audience, content, objective, and date to provide insights. For example, comparing the reach and engagement metrics of different campaigns or evaluating the conversion rates based on the audience or content used.
To analyze Facebook competitors’ data for a report, follow these steps: 1) Choose metrics like visibility (number of followers, reach), engagement (likes, comments, shares), and conversion (click-through rates, conversion rates). 2) Add context by comparing against competitors’ cost, date ranges, goals, benchmark rates (industry averages). For instance, compare engagement rates to determine effectiveness. 3) Segment data by campaign (e.g., holiday promotions), channel (e.g., organic vs paid), audience (e.g., demographics), content type (e.g., videos vs images), objective (e.g., brand awareness vs lead generation), and date. For example, analyze the performance of a specific campaign targeted at millennials on Instagram from April to June.
To build a Facebook Competitors dashboard, 1) connect your Facebook account and competitor data. 2) Select metrics such as engagement rate, follower growth, and post frequency to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a comprehensive view. 4) Add filters or buttons for interactivity, such as sorting by highest engagement or most recent post. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Facebook Competitors dashboard is a tool that allows businesses to monitor and compare their performance on Facebook against their competitors. It is significant as it provides insights into market trends, competitor strategies, and areas for improvement. Common tools used to create such a dashboard include Looker Studio, and key elements typically include metrics like engagement rate, follower growth, and post frequency. Real-time data monitoring is crucial for timely decision-making and strategy adjustments. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

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