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Facebook Ads dashboard template

Get the actual Facebook Ads dashboard template used by Porter to monitor your PPC performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads dashboard template overview

With this Facebook Ads dashboard example, monitor key metrics such as click-through rates, conversion rates, and cost per click, to track the performance of your ad campaigns. Segment the data by demographics, interests, or ad creatives to identify the most successful targeting strategies or creative elements. Suggest users to share the dashboard via PDF, link, or email to effectively communicate data insights to their teams or clients. This allows them to influence decision-making and optimize future ad campaigns based on actionable insights. Answer important questions such as “Which demographic group has the highest conversion rate?” or “What is the most effective ad creative in terms of click-through rates?” This data-driven approach helps optimize ad campaigns and make informed business decisions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Cost per conversion – Conversion rate – Return on ad spend (ROAS)

Engagement metrics

– Click-through rate (CTR) – Relevance score – Engagement rate

Visibility metrics

– Reach – Impressions – Click-through rate

Dimensions

Campaign

– Target audience – Ad placement – Ad format

Audience

– Age groups – Interests – Geographical location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Facebook Ads report should include a breakdown of metrics by visibility, such as impressions and reach, engagement metrics like likes, comments, and shares, and conversion metrics such as click-through rate and conversion rate. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, provide information on the performance of a specific campaign targeting a specific audience on a specific channel, with metrics for each objective and content variation, measured over a specific timeframe.
To analyze Facebook Ads data, first choose metrics such as reach, impressions, click-through rates (visibility), likes, comments, shares (engagement), and conversions (conversion metrics). Break them down into these three categories. Add context by comparing costs, date ranges, and goals. Compare rates with industry benchmarks. Segment data by campaign (e.g. ad campaign A vs. B), channel (e.g. Facebook vs. Instagram), audience (e.g. age groups), content (e.g. image vs. video), objective (e.g. brand awareness vs. lead generation), and date. For example, compare the reach of campaign A on Facebook vs. Instagram to identify which channel performs better in terms of visibility.
To build a Facebook Ads dashboard, 1) connect your Facebook Ads account and any other relevant data sources. 2) Select metrics such as click-through rate, cost per click, and conversion rate to monitor performance. 3) Segment your data by campaign, channel, audience, product, customer content, objective, and date to gain a comprehensive understanding. 4) Add filters or buttons for metrics like age, gender, or location to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Facebook Ads dashboard is a tool that visually displays key performance metrics related to Facebook advertising campaigns. It is significant for businesses as it helps them track their ad performance, optimize strategies, and make data-driven decisions. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like cost per click, click-through rate, conversion rate, and return on ad spend. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and trends. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

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