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With this Active Campaign dashboard example, monitor specific metrics such as email open rates, click-through rates, and conversions. Segment or break down the data by different email campaigns, customer segments, or geographical locations for better analysis.
Suggest that users share the dashboard results via PDF, link, or email to influence teams or clients. This allows them to showcase the success of a particular email campaign, demonstrate the impact of segmentation strategies, or present data-driven insights to stakeholders.
Suggest examples of questions users could answer with the data, such as “What is the most effective subject line that leads to higher open rates?”, “Which customer segment has the highest conversion rates?”, or “How does the click-through rate vary across different geographical regions?”
Customize the template’s metrics and dimensions as you like. See all available fields.
– Click-through rate
– Conversion rate
– Return on investment (ROI)
– Conversion rate
– Average order value
– Customer acquisition cost
– Number of new CRM contacts added per day
– Average lifetime value of CRM contacts
– Number of CRM contacts who made a purchase in the last 30 days
– Target audience
– Campaign objective
– Campaign timeline
– Demographics
– Psychographics
– Behavioral targeting
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An ActiveCampaign dashboard is a visual tool that displays key marketing metrics and KPIs from ActiveCampaign, a customer experience automation platform. It is significant for businesses as it helps in tracking marketing performance, identifying trends, and making data-driven decisions. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like email campaign performance, customer engagement metrics, and sales data. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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