X Ads logo X ADS BigQuery logo BIGQUERY

Connect X Ads to BigQuery .
100% no-code.

The AI-native connector for marketers, not engineers.

  • ✓

    Prompt your queries and custom fields in natural language

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    Auto-blend X Ads with 20+ sources

  • ✓

    Create, preview, and publish in 15 minutes

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    14-day free trial + free-forever plan

Book a demo

We’ll set up your first sync, free

14-day free trial

No credit card required

1,500+ marketing teams and agencies

Connect X Ads to Google BigQuery

How It Works

1

Export X Ads to BigQuery—or anywhere

Under one subscription, send X Ads data to BigQuery, Looker Studio, Google Sheets, Slack, or Zapier. Build dashboards, reports, alerts, notifications, and AI workflows.

Select data sources interface
2

Connect multiple data sources

Select from 22 data sources: Google Ads, GA4, LinkedIn Ads, TikTok Ads, HubSpot, and more. Porter maps UTMs, campaign names, and performance metrics across channels automatically. No SQL joins.

Connect multiple data sources dashboard
3

Consolidate multiple X Ads accounts

Connect multiple X accounts, select Ad Accounts for each organization. Consolidate dozens of accounts across brands, regions, or clients into one BigQuery table. Built for agencies and enterprise teams at scale.

Select multiple X Ads accounts interface
4

Manage your data sources

Name, duplicate, delete connections, accounts, queries, and custom fields to manage multiple clients, brands, campaigns, or regions.

Manage data sources dashboard
5

Three ways to connect to BigQuery

  • Google login: Sign in with Google and Porter auto-lists your BigQuery Project IDs. Select project, dataset location (US, EU, US-Central), name your dataset and table.

  • Service account (JSON): Upload your credentials. No Workspace admin approval needed.

  • New to BigQuery? Set up your first project automatically—no Google Cloud console, no billing, no technical setup. Create your report in Looker Studio directly.

BigQuery connection options interface
6

Build your query with AI in natural language

The AI-native query builder. Describe what you need. No SQL, no complex forms.

  • Cross-channel fields: Select metrics and dimensions from X Ads and any data source. No data mapping or joins needed.

  • Custom fields: Use AI prompts to create custom metrics (e.g., blended ROAS, cost per lead) and dimensions (e.g., brand, region, creative hook). Segment data using naming conventions from campaigns, ad sets, or ads.

  • Filters: Include or exclude by any field. Combine with AND/OR logic.

  • Date ranges: Dynamic (Month-to-date, Last quarter) or fixed (custom start and end).

  • Schedule: Prompt refreshes like “Every day at 5am except weekends.” Freely schedule by hour, day, week, weekday, or month.

  • Refresh mode: Append (add rows), Update (match and refresh), or Overwrite (replace table).

  • Live preview: Preview your data before syncing to BigQuery. Catch errors before they cost you.

AI query builder interface with custom fields
7

Scale data refreshes in natural language

Schedule refreshes in minutes, not hours. Real-time API data or stored BigQuery data—switch between both in the same connection. Refresh as frequently as X’s API allows. If you hit Meta’s rate limits, Porter automatically switches to BigQuery backups. Never blocked from accessing your data.

Schedule data refreshes interface in natural language
8

Monitor every X Ads sync to BigQuery

Track all queries in the Query Manager: name, data sources, last run at a glance. Open execution history—timestamp, success or failure. Toggle pipelines on/off anytime. Fix issues before they reach your reports, team, or clients.

Query monitoring dashboard for X Ads syncs

Why Marketers Choose Porter

Area
Other marketing ETL tools
Porter Metrics
Integrations
300+ general purpose
22 focused: Ads, CRM, Social, GA4, Commerce
Setup
Separate screens for queries, tables, joins, schemas, transfers
One flow: connect → prompt → preview → publish
Data model
Export raw datasets. Transform in BigQuery after.
Export finished queries. Connect table to report. Done.
No-code
No-code transfer, but SQL required in BigQuery to transform, join, or filter.
No-code from source to report. Zero SQL, zero BigQuery management.
Custom fields
Formula builders, functions, lookups, conditions
Prompt any metric or dimension in natural language
Data blending
SQL joins or configure data mapping
Auto-mapped: UTMs, campaign names, metrics
Scheduling
Fixed intervals. Faster rates on higher tiers.
Natural language. Any rate, any plan.
BigQuery auth
Google login or service account. Manual setup.
Google login, service account, or auto-create project
Refresh frequency
Hourly or daily depending on tier
Minutes. Real-time or storage.
Best for
Teams with devs, analysts, or ETL infrastructure
Marketers with no dev support

What X Ads Data Can You Export

Access over 800 fields from X Ads plus extra calculated metrics. Your data matches Ads Manager exactly.

+800 fields

Access every X Ads field—over 800 in total—including Billed Charge, Engagements, Video Views, Conversions, and social interaction metrics. Plus calculated metrics like engagement rate and cost per engagement.

See all X Ads fields documentation

All aggregations

Track platform-specific aggregations including engagement types (likes, retweets, replies, follows), video completion milestones, and conversion events from your X pixel.

Full granularity

Segment data by campaign, ad group, tweet, audience targeting (interests, keywords, handles), device, location, and time. Analyze social ad performance at any level of detail.

Conversion tracking

Access post-click and post-view conversion data from your X pixel. Attribution follows X’s platform tracking methodology.

Marketer-friendly naming

Fields named exactly as in Ads Manager. Campaigns, ad sets, and ads are familiar to marketers. Standardized for blending with PPC platforms, GA4, and CRM data.

Unlimited historical data

Access your entire X Ads history without limitations. Porter stores all your historical data for trends and performance analysis over any time period.

Transparent accuracy

Your data matches Ads Manager exactly. Porter doesn’t manipulate or transform your data—what you see is exactly what Meta reports.

Revenue

Billed Charge
ROAS
Revenue
Budget
Remaining Budget
Cost per Engagement
Bid Amount

Conversions

Total Conversions
Post-View Conv
Post-Click Conv
Website Visits
App Installs
Signups
Lead Forms

Engagement

Engagements
Engagement Rate
Likes
Retweets
Replies
Follows
Link Clicks

Visibility

Impressions
CPM
Reach
Frequency
Video Starts
Video 3s Views
Completion Rate

Campaign

Campaign Name
Campaign ID
Objective
Status
Funding Instrument
Ad Group Name
Placement

Creative

Tweet ID
Card Type
Media URL
Tweet Text
CTA Text
Poll ID
Image Alt Text

Audience

Handle
Interest
Keyword
Location
Language
Device
Gender

Time

Date
Start Time
End Time
Day
Week
Month
Year

Custom

Account ID
Entity ID
Metric Type
Placement Type
User Profile ID
Tag ID
Segment ID
See all fields

Complete field documentation

Why Marketers Move X Ads Data to BigQuery

Faster Looker Studio reports

Direct connectors take 10+ seconds to load, time out, and break. BigQuery loads in 2 seconds, every time. No more broken dashboards before client calls.

Data blending

Combine X Ads with CRM, GA4, Shopify, Google Ads in one warehouse. Measure real profit, not platform ROAS. Calculate blended CAC across all channels.

Connect BigQuery to any BI tool

Connect to Looker Studio for instant dashboards. Or plug into Power BI, Tableau, any BI tool. Unlock multi-touch attribution with raw GA4 data.

Multi-touch attribution

Join X Ads with raw GA4 event data. Trace the full user path from ad click to conversion.

Source of truth

Define what “conversion” means for your company. Compare Meta vs. GA4 vs. HubSpot. Pick one source for CAC, ROAS, and CPA. End the “which number is right” debate.

Company-wide access without platform permissions

Managing permissions across platforms is a pain. With BigQuery, anyone can access marketing data without accounts or roles in each platform. One permission model, all data.

Make data available for AI

AI needs clean, structured data with context. Every AI tool feels siloed. Integrating sources is complicated. With BigQuery as your universal warehouse, any AI tool can access your marketing data. No custom integrations. No complicated setup.

Scale across accounts, clients, and brands

Reports break when you connect too many accounts. BigQuery has no limits. Agencies with dozens of clients, franchises with dozens of X Ads accounts, chains with multiple brands and locations—consolidate everything into one table. One report, one connection.

Testimonials

Frequently Asked Questions

How does the free trial work? +

Full proof of concept. Includes tool access, support, and migration assistance. No day limit—ends when you validate Porter meets your needs.

How much does Porter cost? +

Start with a 14-day free trial with full access. Free-forever plan available: up to 3 ad accounts, unlimited reports, 30-day historical data. For larger implementations, pricing starts at $500-$1,000/month based on support needed. Get a quote on a call.

Can I cancel anytime? +

Yes. Monthly or annual billing (2 months free with annual). Cancel anytime, no paperwork, immediate cancellation.

How much does BigQuery cost? +

Most clients operate within Google’s free tier. High-volume clients: $20-$30/month. See Google BigQuery pricing for details.

Can I use my own BigQuery or does Porter manage it? +

Both. Use your own project or Porter manages one for you. Your data is always yours.

How fresh is the data? +

Automatic refresh every 12 hours by default. Configurable to hours or minutes depending on X’s API limits. Direct API access available for real-time data.

Are there limits on rows, queries, or accounts? +

Porter has no limits. Limits depend on BigQuery and Meta.

Do you help migrate from another provider? +

Yes. 100% assisted migration by implementation and development team. Typical time: within the same week.

What support is included? +

Direct Slack access to support team, developers, and founders. Chat, scheduled video calls, email. Response in minutes or hours (Americas timezone).

How do you handle security? +

Google-only login (OAuth 2.0). No passwords stored. Data goes directly to your BigQuery.

Security

  • Google-only login (OAuth 2.0). No passwords to create or store.

  • Your existing Google security applies: 2FA, suspicious login detection, session management.

  • One identity for BigQuery, Looker Studio, Sheets, and Porter.

Ready to connect X Ads to BigQuery?

We’ll set up your first sync, free

14 days, no credit card required

Automate marketing reporting and analysis with AI like it's 2026.

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