Swydo, which is an acronym for “Show What You Do Online,” was founded in 2011. The company is small-sized and is located in the Netherlands. During the decade since its establishment, the company has become popular among the marketing reporting solutions in Europe and is getting clients from one continent and worldwide.
According to GrowJo, Swydo’s annual salary is more than 2 million dollars, putting the company somewhere middle among the top companies in the market.
If you want to learn more about the tool and read all the important details and features of Swydo, you are in the right place. So let’s start.
Swydo Overview
What is Swydo?
Swydo is a marketing automation tool for professionals to automate their reports, regardless of the number of clients they might have. Swydo offers various tools for analytics, including both organic and PPC campaigns.
In short, it is designed to turn many hours of tedious work into one-second work, saving you both time and energy in that perspective.
How Does Swydo Work?
Swydo works similarly to the other marketing reporting automation tools. Its work principle consists of 2 main steps:
- Data extraction, where you get your up-to-date data from various channels, platforms, and campaigns. It depends on the number of data sources the tool has to determine how broad the data extraction frame is.
- Data upload, where you automatically transfer the data you had in the mentioned campaigns, tools, and channels to the dashboard templates offered by Swydo.
The difference Swydo makes is that you do not have to show your data one by one to your clients; you have an all-in-one solution for this. In a simple, unified dashboard with great visuals, you will be able to gather all your data to present to your teammates and clients.
Who Uses Swydo?
As it is a simple solution for everyone involved in marketing reporting and its automation, Swydo can be a choice for everyone. Whether you are a freelancer working on single projects or a part of a huge marketing department, Swydo can come in handy for you in many ways.
On their website, they have mentioned that Swydo serves more than 1500 agencies worldwide to provide better reporting and client management for them. These agencies are of all sizes- from small agencies with less than 20 employees to big ones with more than 200 employees.
You can also read the client testimonials to understand why they have chosen Swydo and whether it is for their business’s benefit or not.
Is Swydo Worth It?
A 1-word answer for this question is impossible to provide. And we will analyze the tool in more detail in the further parts of this article to leave it for you to decide whether you find it worth trying or not.
Moreover, you should know your goals, needs, and budget as an individual or a company. Because no matter how good a marketing software can be, if it is not going to solve your specific problems, it is not worth looking at.
However, if you are looking for an all-in-one solution for a well-developed marketing analytics tool that makes reporting easier, you should try and use Swydo for at least several weeks or months. Only after that can you come to an objective conclusion about the tool.
Swydo Features
Swydo Customer Support
Almost all the companies that offer a product or service in a particular industry have a page on their website dedicated to customer support, and Swydo is no exception. Because you need your customers and their feedback about your product to get better. And for this, you should give them excellent customer support, especially in the digital era where people share their opinions everywhere.
On Swydo’s contact page, we see that there are several ways to get help from the customer service team, depending on your needs. One of them is via a forum, where you should enter your basic personal details and the issues you are facing. It usually takes less than 24 hours for the team to respond.
On this well-designed help page, you can look for articles that may contain the keywords you are looking for regarding the questions you have. Other than that, you have a chance to contact the support team and have a live chat with them.
All-in-all, we can say that Swydo provides great customer service and tries to keep in contact with its customers all the time.
Is Swydo Easy to Use?
Despite having fairly advanced features, Swydo is not complicated at all. It is very flexible, and the interface is very easy to understand. As it is designed for people that have no coding skills, it is important that it has the simplest layout possible so that they do not lose customers because of how hard it might be to use it.
Looking at the customer reviews, we see that there are no significant complaints implying that Swydo is overcomplicated to understand. So if you are not a technical person and thinking about giving Swydo a chance, you should go for it.
What is Swydo Ideal For?
Of course, Swydo is designed to make the reporting process easier, so when it comes to what it is ideal for, we should mention easy report generation. However, there is more to it.
You can track your performances across different channels with Swydo and determine the strong & weak points where it is needed. You can optimize your PPC budget management and decide which campaigns are not working for you. Or you can analyze your social media platforms to see where you are the strongest in the market and where you are of no use and should leave immediately.
Thus, Swydo is ideal for campaign management in SEO, PPC, social media management, performance tracking, KPI delivery optimization, and a lot more.
Swydo Dashboard
The dashboard design is the significant factor that determines the marketing reporting tools’ success because it is what the users see when using the services provided by the tool.
Most marketing automation tools focus on the layout and interface, so their users have the best experience using the dashboard. And the way to it involves including the right metrics that the marketing teams and clients care about. These metrics should be the performance indicators, so there is no additional, useless data.
On the Swydo dashboard, we see that the interface is similar to most analytics tools, and it is simple to understand. There are key metrics like impressions, clicks, CTR, cost, average price, and the other metrics that will help you to determine what worked and what didn’t.
Swydo User Management
After you buy a monthly or yearly subscription from Swydo, you are able to manage your account on different levels. As an admin of the account, you can add new users, remove the existing ones, and define and change the roles. Also, you can revoke, reactivate the existing users, edit your profile, change your password, remove your account, and change the ownership of the account too.
You can read about all of them on the help page of the website, where they have got a different comprehensive article for each action.
Custom Dashboards, White-Label, and Data-Blending in Swydo
There are some features that are technically important to have; meanwhile, the others give you more freedom. Having custom dashboards is one of them. As a digital marketer, you probably have a lot of manual, untidy data all the time and not taken from some of the popular social media and analytics channels.
That is where the custom metrics feature starts to help. With Swydo, you can add your metrics and make your reports more personalized. So you are the boss of your data.
White-labeling is the next step of personalizing your reports but on a brand level. Here you can add your brand’s defining attributes to the report, including your brand message, logo, and a lot more. On the reporting for agencies page, Swydo included both features among the services they offer for their clients.
Other than that, you can blend your data from different channels and campaigns and also add your own manual data to the Swydo dashboard. This way, you will be able to see all your data on a single page without needing to visit them one by one.
Historical Data with Swydo
Swydo also allows its users to see the historical data of various channels, including the social media channels. However, how far you can track depends on the platform which you extract the data from. Some channels have limitations regarding their historical data policies, so there is nothing Swydo can do about it.
On average, it is great if you can track one year of historical data from the moment you connect Swydo to the data source. But as mentioned, some tools may have smaller or larger numbers depending on their policies.
Is Swydo Secure?
It is also crucial to make sure that your data is in a secure place, as most of that data is confidential and belongs to your clients. Swydo uses third-party vendors for their services, and as we see it, there have been no major concerns regarding any inappropriate use of the data in the near past.
On the Swydo security page, you can read more about their policies.
Swydo Data Sources
There are more than 30 data integrations in Swydo, which is below the average in the industry as some tools have more than 250 integrations to extract the data from.
However, we should mention that these 30 integrations cover the most significant ones you may need:
- Google Ads
- Google Analytics
- Facebook Ads
- Twitter Ads
- YouTube
- Google My Business
- Google Sheets
Swydo Pricing
The pricing plans are different in Swydo. Most tools have one free-trial subscription and 3-to 4 various pricing plans, while Swydo has custom prices. It just depends on the number of data sources you need. The pricing plan starts from 39$ per month, and with this plan, you can access 10 data sources.
The price goes up to 3500$, where you can have 2000 data sources. And after that, depending on your needs, the price goes custom. In comparison with the other tools, it is an unusual pricing strategy; however, it works for companies of all sizes.
Swydo Pros and Cons
No matter how good a tool is, there are always going to be positive and negative sides to using it. Swydo is no exception. In this part of the article, we will talk about the pros and cons of using Swydo.
Swydo Pros
These are the main pros of using Swydo, according to the user reviews on different platforms:
- Ease of use and implementation
- Clear and up-to-date reports
- Chance to connect more than 2000 data sources
- Customizable pricing strategy
- Great customer support
- Customizable dashboard and reports
Swydo Cons
And these are the main cons of Swydo, based on customer reviews on tech platforms:
- Difficulties with editing the text on the dashboard
- Recent price increases in the last two years
- Limited design options
- Lack of multi-channel formulas
- Lack of content grouping options
Swydo Reviews
After the main pros and cons, now we look at the reviews on different tech platforms, where the actual users submit their opinions. Although it may be beneficial for you, reading the user reviews is not the only decisive way of having an impression of the tool. However, user reviews will help you to make up your mind before using Swydo, so here are the main ratings:
- G2: Here, Swydo has got 3.9 out of 5, and considering the number of reviews, it is not a high rating.
- Capterra: Swydo’s average rating is equal to 4.4 out of 5, and the number of votes is also relatively higher: 57.
- SoftwareAdvice: With the same number of ratings as Capterra, Swydo has got a similar rating here, too, 4.5 out of 5.
Swydo Alternatives
If you do not like what you get from Swydo, there is always a chance to look for alternatives. We got you covered. Here is the list of main alternatives you should try if you do not want to go on with Swydo in your marketing reporting automation journey:
