Founded in 2010, Reporting Ninja is a well-known marketing reporting tool. The company’s HQ is in Madrid, and they have clients from all over the world. It has less than 20 employees but is still ranked highly by digital marketing professionals and critics.
Reporting Ninja Overview
What is Reporting Ninja?
Reporting Ninja is a marketing reporting tool that focuses on PPC. In other words, it’s a paid campaign reporting tool and one of the best in the industry.
How Does Reporting Ninja Work?
Reporting Ninja helps you to get your data from different sources and put them into a dashboard with an easy interface. With Reporting Ninja, you can get key statistics of your paid campaigns with an email. It allows you to save time, and it’s very cost-effective, which we will touch on in the next paragraphs.
Who Uses Reporting Ninja?
It is crucial to remember that Reporting Ninja is a great solution for paid campaigns, so it would be suitable for the companies and professionals that run ads on different platforms. So, it is not a solution for SEO & free Social Media Analytics.
Other than that, companies and organizations of different sizes can use Reporting Ninja, as it is affordable for all types of businesses.
Is Reporting Ninja Worth It?
To answer this question, we should look at different factors. Easiness of use, convenience, pricing, reviews, and other elements say that Reporting Ninja is one of the top PPC reporting solutions, so it is definitely worth it.
Reporting Ninja Features
Now we will look at some of the key features of Reporting Ninja and deliver the most valuable and up-to-date information about it. These features reviews will include pricing, technical specifications, integrations, and other memorable features.
Reporting Ninja Support
Customer support in Reporting Ninja is one-way, which is mentioned on their website. You should write an email to the address they give to you and describe what you have difficulties with. Considering most marketing reporting tools have 2-3 ways to contact their customers (phone, email, online form), it can be considered as a con for the company.
Is Reporting Ninja Easy to Use?
Reporting Ninja is very easy to use if you have some technical knowledge and have used some of the popular marketing tools before. The data automation process is simple: you should integrate Reporting Ninja to Google Ads, Google Analytics, or Facebook ads. After getting all your data in one dashboard, you can schedule these reports for your clients, which they can receive daily, weekly, or monthly, depending on your choice.
Reporting Ninja Dashboard
With Reporting Ninja, you can create simple dashboards where you can decide what data to include and from which channels. These dashboards are fully customizable, which enables you to create the perfect reports and apply different filters and dimensions.
User Management in Reporting Ninja
User management is flexible in Reporting Ninja and depends on different pricing plans. After you set up Reporting Ninja, you can add users to have a look and edit the reports. You should add your email, photo, name, and all the necessary information to get the Administrator status and to be able to add users and viewers to your reports.
White-Label and Data Blending in Reporting Ninja
You can white-label your data with Reporting Ninja in case you look for delivering high-quality service. It allows you to create a branded report portal that can adapt to different devices. You have a chance to personalize the elements you want, like color, font types and sizes. Also, in case you work with clients, you can apply your brand to your reports and send them to your clients.
You can also set up your client portals. With these portals, you can actually add your clients to your reports, so they can see and track their progress by themselves, without having the need to download any report to their devices.
Also, it allows you to get data from different platforms and channels, which means that Reporting Ninja also enables data-blending for you. Having the chance to include cross-channel data in your dashboard gives efficiency to your reports and makes it easier for your teams and clients to track up-to-date data without going to every channel one by one. It is a time-saver and is crucial for all online marketing tools.
How Do You Import/Export Data with Reporting Ninja?
With Reporting Ninja, you can import data from different channels like Google Ads, Google Analytics, Facebook Ads, and others and include them in one dashboard. After filtering out the data you do not need and working on it until it is ready, you can export these reports into a PDF file and send them to your clients as a document.
So report sharing can be done in 2 ways: first, you can create client portals and add your clients to them. This way, clients will not need to download any document; they will see their numbers in real-time. Or, you can schedule emails to send your reports to your clients, depending on your clients’ wishes. These reports can be daily, weekly, or monthly. This way, they can download these reports as ready PDF files and will not see the real-time changes.
Technical Specifications of Reporting Ninja
As we have mentioned, Reporting Ninja is very easy to use and functions with a drag and drop feature. This allows you to create the reports with only the data your client chooses to see.
It is also very fast and provides you with a powerful, rich widget library. It helps to fasten the marketing report creation process.
Although you can download your reports to your phones or tablets, and see the dashboard there, Reporting Ninja does not have a mobile app to create and edit dashboards, which can be considered a minus for the tool. Most marketing reporting tools have mobile app versions, as it is crucial to adapt to smaller screens in the modern era.
Reporting Ninja Integrations
When considering whether to buy or not to buy a marketing service, the number of integrations and how crucial they are in the market are very important factors. Let us have a look at the major Reporting Ninja integrations:
- Google Analytics
- Google Ads
- Bing Ads
- Google Search Console
- Google My Business
- Linkedin Ads
- Instagram Insights
- Cross-Platform
- Pinterest Ads
- Facebook Insights
They are working on the new integrations at the moment, as mentioned on their website, and the updated list should be announced soon.
Reporting Ninja Pricing
When looking at the various pricing plans, we can say that Reporting Ninja is not one of the most expensive marketing reporting tools out there. You can sign-up for free and benefit from some of the features for free in the first 15 days. This timeframe can be enough to test the tool and see whether it fits your needs or not. After this time, if you want to continue working with Reporting Ninja, you should choose one of these 4 pricing plans:
- Starter – generally, starter plans have limited opportunities and features, so they are the best solution for digital marketing professionals that want to test the tool for 2-3 months or small businesses with lower budgets. This pricing plan will cost you just 20$ per month, and you will have a chance to add 4 users to your dashboard. The limit of marketing reports is 10, and in Google Data Studio, you will have 10 accounts of each type.
- Small – it is twice as expensive as the starter package and costs you 40$ monthly. With this plan, you will be able to add 8 users to your dashboard who can see and track the progress of the data in a given timeframe. The number of reports goes up to 30, and you can also have 30 accounts of each type in Google Data Studio.
- Medium – starting from here, as the prices go higher, you have more opportunities in your hands too. For 70$ per month, you can create 70 reports, add 12 users to your account, and create 70 accounts of each type in Google Data Studio. It can be a great solution for medium-sized businesses who want to track their KPI’s in their paid campaigns from different platforms.
- Large – being obvious from its name, his pricing plan is suitable for the larger companies who can afford to pay 120$ per month for the analytics of their digital marketing campaigns. With this pricing plan, you will be able to create 150 reports, add 16 users, and create 150 accounts of each type in Google Data Studio.
Other than these pricing plans, in case you have bigger needs and plans, you can contact the sales team of Reporting Ninja and discuss the opportunities you want to have.
Reporting Ninja Pros and Cons
As no tool, especially a marketing tool is perfect, Reporting Ninja is also no exception. It has great features, but it also has some negative sides to it that users have mentioned in their reviews.
Pros of Reporting Ninja
Pros of Reporting Ninja include the fact that it is easy to set up and use, and it has a great user interface. Linking your accounts to Reporting Ninja demands no technical skill from you.
Also, you can set up customer portals and add your customers to your reports. Also, you can easily white-label your reports.
Cons of Reporting Ninja
When it comes to the cons of Reporting Ninja, it should be mentioned that the number of integrations is not high in comparison with the other reporting tools in the market.
It does not have a mobile app, which restricts the possibilities of the tool. Some users have had difficulties with speed and usability too, which should be fixed by the Reporting Ninja team.
Also, they do not offer a variety of contact options, and you should contact them by email to express your problems in detail. Live chat or phone calls would make the process much better for the users as they depend on how fast the Reporting Ninja team responds to their emails.
Reporting Ninja Reviews
Positive reviews about Reporting Ninja mention the usability of the tool and how easy it is to set up the tool. Negative reviews generally revolve around the fact that it should have more integrations and needs to be fast, while other users complain about the user interface being bland.
It has got a 4.1/5 rating in Capterra, and considering the number of reviews is not so high, it can not be considered an excellent ranking.
In Casper, the tool got the same ranking of 4.1 out of 5, which is better because, on this platform, more than 350 users gave their opinions on the tool.
Reporting Ninja FAQ
How Many Users Can Use Reporting Ninja?
Depending on your pricing plan, you can have different numbers of users accessing the dashboard of Reporting Ninja, and up to 16 people can have access to the same report.
Does Reporting Ninja have a Trial Version?
Yes, Reporting Ninja offers a 15-day free trial version in which you can test the features of the tool and create reports for your preferences.
Are My Reports White-Labeled with Reporting Ninja?
Yes, they allow you to white label your reports and send them to your clients.
Is Reporting Ninja Safe to Use?
Despite some users having complaints about various features of Reporting Ninja, security is not one of them. So we can say that it is safe.
Reporting Ninja Alternatives
Even if it is a great marketing reporting and automation tool, you may still not like Reporting Ninja. In this case, if you do not want to start your membership or want to stop and look for other alternatives, here is the list of tools you should try:
