In 2014, the creators of Qwaya, which is a Facebook advertising tool, created Funnel, one of the most popular marketing software.
The company has more than 200 employees, which is way higher than the industry average. Generally, marketing reporting companies are mid-sized and have around 3-4 million $ funding if they are successful.
Meanwhile, Funnel has raised more than 66 million $, which shows how successful the company is in the global market.
In this article, we will talk about everything necessary regarding Funnel.io and what makes them so special among the other marketing reporting tools.
Funnel Overview
What is Funnel?
Funnel is a marketing reporting tool that helps its users collect data from different platforms and social channels and combine them in one dashboard to meet their KPIs and goals.
It is a cloud-based tool that is designed to automate the reporting process and eliminate the manual, tedious work for users.
How Does Funnel Work?
Funnel’s work involves getting data from various websites, platforms, and channels and gathering them in a single, secure document. This cloud-based tool will save you a lot of manual work, eventually leading to a huge time-saving during the process.
While doing this, Funnel.io keeps your data secure and up-to-date. This way, you or your clients can analyze their performance across a lot of channels, and make data-driven, analytical decisions.
Who Uses Funnel.io?
When it comes to the question “Who can use Funnel?” the answer is everyone who wants to optimize their reporting process.
Whether you are a freelance digital marketing specialist or a part of the marketing department in one of the biggest companies in the world, you can easily use Funnel.io.
It does not require coding or special technical skills, so it is open for everyone. So, we can see that there are companies of all sizes and budgets when we have a look at the list of Funnel.io customers.
Most of these companies are from the Computer & Software industry, which is followed by Marketing and Retail industries.
Is Funnel.io Worth It?
While answering the question, we should consider the value Funnel gives its customers for the money they pay. Regarding the quality of the work and reliability, Funnel.io is one of the best companies you can choose in marketing analytics.
Some people can complain about the pricing, but for the service you get, we can surely say that Funnel.io is worth it.
Funnel.io Features
You have to look at the features of any analytics tool before you consider buying it. These features will determine how rich the tool is and how much potential it has to move your business forward.
This section will look at the technical specifications of the tool, customer service, mobile adaptation, speed, security, and much more.
Funnel.io Customer Support
Most reporting and analytics tools give excellent customer support as they understand that it determines their customer relationship. Most of the time, it is the main factor keeping the customers loyal to you if you are providing a service.
That is why responding to your users’ requests in time is crucial. For this, having more than one way to contact is better.
Phone, email, forum, online blogs and articles are some best practices to help the customer understand what they are facing with the tool and how to deal with it.
On Funnel’s website, we can see a contact page where there are 3 ways to contact them. You can call or email them or fill a forum with your basic data and the issue you are facing.
As we see, there are no major complaints with Funnel.io’s customer service, so it is safe to conclude that they are providing the best support possible.
What is Funnel.io Ideal For?
Funnel.io helps you create reports by collecting up-to-date data from various channels. It is ideal for making data-driven decisions based on your live information.
Also, you can optimize your strategies and KPI deliveries with Funnel.io, as it is designed to give you the most recent data.
Is Funnel.io Easy to Use?
As we have already mentioned, Funnel is one of the market’s most popular and powerful marketing analytics tools.
Despite the fact that it is so effective and helps a lot of companies to drive their business forward, Funnel is very easy to use and implement.
As we see from the user reviews, the interface is straightforward to understand and very fast. Funnel.io is a quick and easy solution for you if you want to optimize your reporting process.
Funnel.io Dashboard
The dashboard is one of the most significant features of analytics tools, as it determines what kind of data and analytics metrics can be seen to you and your clients.
Funnel.io’s dashboard is easy to understand navigate, and it covers almost everything you might need from a digital marketing channel:
- Conversions
- SQL (Sales Qualified Leads)
- Clicks
- CPC
- Website and email conversion rates
- Revenue
- Spend and ROI (Return on Investment) on the target market
Funnel.io User Management
After obtaining your Funnel.io subscription, you have an account on the platform, and as an admin, you can manage your account from that moment.
In Funnel.io’s user management, you can either be an owner or a member. One subscription can have multiple owners, and these owners can add different members.
Also, you can be either the editor or the viewer of the dashboard. As we can see from the names, editors can make changes to the data they see; meanwhile, viewers can only view the analytics data.
Custom Formulas, White Label, and Data-Blending in Funnel.io
In Funnel, you can create custom metrics, which gives a lot of flexibility to the users.
With some analytics tools, there’s no option to customize your dashboard and add columns based on your calculations. Funnel.io lets its users add custom metrics and use custom formulas.
They have explained how to calculate custom metrics on their website, which can be a useful guide.
Offering users white-label solutions can be a massive plus for analytics tools. It allows users to personalize their reports and add brand items.
For example, adding your logo to the report can make a huge difference in how it looks. However, we do not see that Funnel.io gives this opportunity to its users in any pricing plan, which can be considered a minus for them.
On the other hand, data-blending is possible as you can extract data from different kinds of channels and put them together in a simple file.
In the same report, you can have data related to sales, CPC, SEO, or social media channels.
Historical Data in Funnel.io
Historical data is another significant feature of a marketing reporting tool. It allows you to see the old data and analyze it for longer periods of time.
With Funnel.io, after you add any channel or platform data to your dashboard, you can start measuring your performance and start analyzing it. Typically, historical data length is 2 years in Funnel.io.
Also, this data is refreshed every hour, so it is safe to say that you have almost got live-time data in your hands.
Is Funnel.io Secure?
As most big analytics tool companies pay much attention to data protection and security, it is no surprise that Funnel.io is no exception.
On their terms and conditions page, you can read the way your data is encrypted, stored, and protected.
Your confidential data is in safe hands with Funnel.io. That is why we can see no major concerns regarding the users’ security issues on any platform.
Import/Export in Funnel.io
You can also import your data to Funnel. That is an essential feature for the analytics tools to have, as most times, you have data in hand that is not on the tool’s dashboard.
When it comes to exporting your data, you can export your data to SQL databases, or you can download your report as a file to review it on your device.
Report Sharing with Funnel.io
You can share your reports in 2 ways with Funnel.io:
- You can download the report & send it to your clients
- You can add your clients to the dashboard so they can see it in real-time
You can decide which is more convenient for you, but adding the clients to the dashboard is always more convenient.
Funnel.io for Mobile Devices
Although Funnel.io has an app for desktop devices, there is no specific solution for only mobile users.
It is understandable for the analytics tools not to have a mobile app as almost all of their customers are desktop users.
However, this situation may change in the future, and more companies may need to adapt to the mobile market.
Funnel.io Data Sources and Integrations
Funnel.io has more than 500 data sources and integrations. This is a huge number, and among these, we can see some of the most needed ones:
- Google Ads
- TikTok
- HubSpot
- Google Analytics
- Quora
- Google Ads
- Adobe Analytics
You can gather data from all of these platforms and use them for your analytics purposes, KPI optimization, and task deliveries.
Funnel.io Pricing
Pricing is a characteristic that is always important for the user. Before anything else, the user is interested in whether he/she can afford it.
With Funnel.io, you can choose one of the three pricing plans:
- Essentials: For €359, you can connect to 260+ platforms, have 5 seats, and get email support from the Funnel team.
- Plus: As it is more expensive than the first, this plan has more availability. For €899, you can get more than 500 connectors, email and chat support, a data guarantee, and unlimited seats.
- Enterprise: This plan is designed for the biggest companies and enterprises, as it starts from €1799. In this plan, everything can be custom as you can explain your needs and budget, and they can find the best solutions for you.
Funnel.io Pros and Cons
Funnel.io Pros
These are some of the Funnel pros that need to be mentioned:
- Great interface
- Easy-to-implement set-up
- Straightforward dashboard
- Historical data of 2 years
- More than 500 data connectors
Funnel.io Cons
These are the main cons of using Funnel.io according to users on different platforms:
- No white-label solution
- High prices
- Errors on download sources
- Issues with the transformation of data
Funnel.io Reviews
Here are the average ratings Funnel.io has got on several famous platforms:
- G2: 4.5 out of 5. with 89 voters, is a decent rating.
- Capterra: Here, Funnel.io has got 4.7 with 17 voters, which can not be considered a significant score for the number of users.
- SoftwareAdvice: 4.5 out of 5, with 15 voters.
Funnel.io FAQ
Can I use Funnel.io for Free?
Yes, you can use Funnel’s free-trial option, but you will have to pay for the subscription after a few weeks.
How Much Does Funnel.io Cost?
Annually paid, Funnel.io can cost you between 360-2000€ per month. It depends on the pricing plan you choose.
Who Owns Funnel.io?
Fredrik Skantze is the current CEO of the company.
Funnel.io Alternatives
No matter how good an analytics tool is, you will probably use one for some time, and after that, you will want to change it to another. The marketing industry changes very fast; the same applies to professionals.
You can look for Funnel.io alternatives for several reasons. It can be due to the higher prices, limited features, issues with customer support, or anything else.
Or you may just want to have a change. We have got you covered. Here is the list of Funnel.io alternatives you should know about in 2022:
