Established by Deven Patel, a serial entrepreneur back in 2012, Cyfe is a digital solution for marketers. The company size is small, and it has less than 25 employees. The company is located in California, US. However, it is intended for businesses worldwide, not just in the USA and Canada.
According to Owler, the company generates approximately 3.5 million dollars per year, which is not a bad figure in the market, considering there are many industry giants. Despite being around for just a decade, the company’s name is heard of in many countries.
This review will analyze Cyfe as a marketing reporting tool and make sure you know everything you need about the tool before you start using it.
Cyfe Overview
We start with basic information about Cyfe, what it is, what it does, and whether it is worthy, and in the next parts of this article, we will expand more.
What is Cyfe?
Cyfe is a business dashboard software that helps the users combine their data, visualize the trends they have, and create a single solution for reporting. In other words, it is a marketing analytics tool specialized in data extraction automation. It provides real-time dashboards for its users.
You can also call Cyfe a business intelligence software designed for monitoring and analyzing all your data. This data can be taken from various platforms, channels, and campaigns, and Cyfe is there to help you.
How Does Cyfe Work?
Cyfe has a common work cycle for the marketing reporting automation software. You can extract data from various platforms sources and combine them in a unique, simple dashboard.
Cyfe automates your reporting process, making it less time-consuming, and saves you a lot of energy that you can save for the other marketing tasks. You can extract data from SEO, PPC, and social media channels, related to different industries and fields.
Who Uses Cyfe?
Every company or marketing professional with a basic understanding of data and reporting can use Cyfe. If you have no technical or coding background, this is not a problem as you can still understand everything on the Cyfe dashboard and analyze data.
Looking at the data of the list of companies that use Cyfe created by Enlyft, we see that there are companies of all sizes and budgets. Mainly, the companies that use Cyfe are small-sized ones with less than 50 employees; however, there are customers with more than 500 employees.
Most of these companies are from the United States, as expected. And the industries they are from are Marketing & Advertising, Computer Software, and IT. Most of these companies have a revenue of fewer than 10 million dollars per year.
Is Cyfe Worth It?
Any marketing reporting tool’s worth is hard to calculate, as many aspects are contributing to it. If the opportunities offered by the tool are not a match your business needs, then it is not worth your time and money, no matter how technically great that tool can be.
In Cyfe’s case, we can answer the question “Is it recommended?” more than the one mentioned above. Looking at the user reviews, we see that people using Cyfe to generate professional dashboards and client management are satisfied with their service. Although there are some cons of using it too, which we will cover in the next chapters, Cyfe is worth trying and giving a chance.
Cyfe Features
This part will cover the main features that define what Cyfe is and how it is technically structured.
Cyfe Customer Support
Customer support is the first trait you should be looking for in any service. If it is not of the highest quality, you will end up having issues with the team and the service you get. Perfect customer support means providing help for the users at any day, any time. To achieve this, you need to offer different contact options like a forum, email, phone, etc.
In Cyfe’s case, we see that their support page consists of several parts. First, there is a forum in which you can enter the issue you have alongside your contact details and name. You have to be specific so that they can understand your query better. Other than that, there is also an email address that you can contact to get insights from the team.
Looking at the customer reviews, we see only a few concerns about the customer support by the team. So we can conclude that the Cyfe team is doing their best in this and delivering too.
Is Cyfe Easy to Use?
Ease of use plays a huge role for people looking for a tech solution to their digital problems. If done well, it can attract more customers, and people with no coding abilities or skills should understand your dashboard.
What we see from the user reviews confirms that Cyfe is relatively easy to use and implement. You can understand most of it by just trying it if you have the basic marketing and data knowledge.
What Is Cyfe Ideal For?
Cyfe comes in handy if you want to automate the data you have from various platforms all over the place. It is going to save you a lot of time and energy by making the data extraction and load processes easier and shorter.
But what is it ideal for? Well, as it does not have any specific focus, we can say that Cyfe is ideal for all marketing performance monitoring and client management. You can extract data from web analytics, social media, SEO, and PPC channels and optimize them all the same. It is also helpful to determine the anomalies you have in your performance over the last weeks or months.
If you are good at reading data, you can use Cyfe for a lot of marketing activities as well as KPI delivery and performance monitoring.
Cyfe Dashboard
Dashboard templates are also significant in using the tool, as it is what you see on your screen. It should be simple, easy to navigate, and understand. From the design perspective, the layout should be minimalistic; the color patterns should be carefully chosen.
With Cyfe, we see that several dashboard templates include the most significant channels, like:
- YouTube
- Web Analytics
- Google Ads
- Facebook Ads
They also have a social media dashboard where you can combine the data from various social media channels like Twitter, Facebook, and YouTube. This dashboard template is also easy to understand and includes key metrics like impressions, clicks, CTR, followers, mentions, etc.
Cyfe User Management
What possibilities are after that you create your Cyfe subscription? Well, as an account owner, you will be able to manage and monitor the user permissions and accesses all the time.
User management is divided into several parts with Cyfe. Account owners can add new users, determine their permissions, and delete unwanted dashboards. The admin can only determine the user permissions. And the reader does not have any managerial permissions; they can access the dashboard and read it but can not add any users or delete them.
You can read more about user permissions and how to add or delete the users from the dashboard on the Cyfe user management page.
Custom Dashboards, White-Label, and Data-Blending in Cyfe
When we previously tried to answer the question about Cyfe’s worth, we mentioned that it is defined by how its features match your business needs. And one of the coolest features it provides is the ability to create custom widgets and make your dashboards more customized.
Regardless of your marketing experience, you should know that the data in marketing is always chaotic. You will have raw data taken from some unpopular tool or manual calculations that you will need to analyze and upload to your reports. That is where Cyfe’s custom dashboards come to help. You can add your manual data and even visualize it to fit it in the context of the whole dashboard.
This allows more personalization and more freedom, allowing the users to make the dashboard more engaging and colorful.
Also, you can make your dashboards white-labeled, which means you can add your brand elements to the report. By this, you are able to add brand color, logo, message, motto, or whatever visually defines your brand. You can read more about Cyfe’s white-label feature on their website and see its importance in client management.
You will also be able to blend data from various platforms. It is possible to extract data from multiple sources and combine them in a unified, simple dashboard. All the marketing reporting tools have this feature, and although it is not unique, it is a very crucial feature to have in the first place.
Historical Data with Cyfe
You will also need to track your historical data if you want to analyze your performance over the past months and years. This feature allows you to deliver better KPIs and set more realistic goals if you have been working for a client just yet.
Seeing your previous data with Cyfe will depend on the data sources they have. You can track back months or more than 1 year, but the data connections set the limitations via their API. Some social media channels do not allow you to track more than a few weeks, so there is no fixed period, and it changes for every data source.
Is Cyfe Secure?
Cyfe uses Amazon Web Services to keep its environment secure and make sure that there are no concerns regarding the data security and leak possibilities. And we see no major complaints by the users regarding the security, so you can be sure that you are in safe hands with Cyfe.
To read more about their security policies, you can visit Cyfe’s help page.
Cyfe Data Sources
Data sources are the sources that you extract your data from. They include web analytics, social media channels, PPC, and SEO channels. There are more than 100 Cyfe data integrations, which include the most significant ones you would need:
- Google Analytics
- Google Ads
- YouTube
You can automatically analyze your data taken from all these platforms and upload them to the Cyfe dashboard.
Cyfe Pricing
One of the main features of any data automation software is its price. You want to make your reports better, and for this, you should invest wisely. Cyfe’s pricing strategy could be the most affordable in the market. When we compare it to the other tools in the market, we see that it is way below the average. So these are the 4 main pricing plans of Cyfe:
- Starter: With just 2 dashboards and 1 user, you should pay 19$ per month for this subscription. It is great for freelancers and small businesses that have just started.
- Standard: For 29$, you can access 2 users and 5 dashboards.
- Pro: 10 dashboards, 5 users, and 49$ per month.
- Premier: 89$ per month, 20 dashboards, and unlimited users.
When we analyze the pricing strategy, we see that the most expensive pricing plan is cheaper than some tools’ in the market. So from the pricing perspective, it is the tool you should definitely go for.
Cyfe Pros and Cons
Cyfe Pros
These are the main positives of using Cyfe, according to the previous and current users of the tool:
- Easy to use and understand
- Great customer service
- A lot of custom options
- Affordable pricing plans
- White-labeling
Cyfe Cons
And you should take into account having these negative sides of using Cyfe too:
- Possibility of accidentally erasing your data
- A limited quantity of widgets
- Limited functionality
Cyfe Reviews
These are the ratings given by users on different tech platforms to Cyfe:
- G2: Cyfe got 4.4 out of 5 on this platform, with 62 votes.
- TrustRadius: 8.7 out of 10 on this platform is a great score for the tool.
- GetApp: 4.6 out of 5, with 74 reviews, should be considered a great rating too.
Cyfe Alternatives
And in conclusion, if you do not like the service you got from Cyfe, or you just need change, these are the main Cyfe alternatives you should consider:
