BigQuery for Marketing Reporting

HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial Google BigQuery for Marketing Reporting: Benefits and Use Cases Santiago Cardozo Marketing Manager at Porter March 19, 2026 Google BigQuery changes what is possible for marketing teams when it comes to reporting. Instead of pulling data manually from each platform, you centralize everything in one place and query […]

What Is an ETL Tool?

HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial What Is an ETL Tool? Santiago Cardozo Marketing Manager at Porter March 19, 2026 ETL stands for Extract, Transform, Load. An ETL tool is software that automates those three steps: it pulls data from your source systems, cleans and formats it, and sends it to your destination. For […]

What Is a Marketing Data Pipeline?

HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial What Is a Marketing Data Pipeline? Santiago Cardozo Marketing Manager at Porter March 19, 2026 A marketing data pipeline is the automated process that extracts your data from where it is created and delivers it to where you need to use it. Your marketing data starts in platforms […]

How to Build an E-Commerce Report in BigQuery

HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Connect E-Commerce Data to Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 Connecting your e-commerce platform to Google BigQuery lets you calculate true ROAS, track revenue by product and campaign, and understand which marketing channels drive actual purchases. Platform-reported conversion values are estimates. […]

How to Create a CRM Marketing Report in BigQuery

HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Connect CRM Data to Google BigQuery for Marketing Reports Santiago Cardozo Marketing Manager at Porter March 19, 2026 Connecting your CRM to Google BigQuery closes the gap between marketing activity and business results. Instead of reporting on clicks and conversions, you report on leads, pipeline, and […]

How to Create an SEO Report in BigQuery

HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Connect SEO Data to Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 Connecting your SEO data to Google BigQuery lets you analyze organic search performance alongside your paid media data. You see impressions, clicks, keyword rankings, and CTR from Google Search Console in […]

How to Create a Social Media Report in BigQuery

HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Create a Social Media Report in Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 A social media report in BigQuery consolidates your Meta Ads, TikTok Ads, and LinkedIn Ads data into one place. You see total reach, engagement, spend, and conversions across all […]