Windsor.ai: Overview, Pros & Cons, Features and Pricing
Founded in spring 2017, Windsor gives digital marketers and advertisers a chance to make data-driven decisions based on their journeys throughout a given period. Windsor.ai Overview What is Windsor.ai? Windsor.ai is an automated marketing reporting tool that allows you to integrate all your analytics, CRM, and marketing data from more than 50 platforms. You can […]
Power My Analytics: Overview, Pros & Cons, Features, and Pricing
Founded in 2011, Power My Analytics was a spin-off of eComIQ, a web analytics company back then. It started with importing cost data into Google Analytics. Power My Analytics Overview What is Power My Analytics? Power My Analytics is an automation tool used for reporting, which makes data collection easy for digital marketers. How Does […]
SuperMetrics Review 2023: Features, Pros & Cons, and Pricing
Founded in 2013, SuperMetrics is a marketing data provider. The company had more than 200 employees in January 2022, which is 8% larger than in 2021. In ARR, they make around 30-40 million dollars. Supermetrics overview What Is Supermetrics? As we have mentioned, Supermetrics is a marketing data provider. The main goal of SuperMetrics is […]
Connect Facebook Ads on Data Studio: tutorial & templates (2024)
Connect your Facebook Ads data with Google Data Studio and learn how to create meaningful reports to analyze your performance and get better results
Top 30+ Free and Paid Data Studio Connectors for Marketers in 2024
Google Data Studio (formerly Looker Studio) (Data Studio) is a widespread marketing reporting and visualization tool. In-house marketers and agencies widely use it worldwide due to its native compatibility with the rest of Google products. One of the main advantages of Google Data Studio is the connectors that allow you to connect any data source […]
How to connect Google Business Profile (GMB) to Google Data Studio for local SEO reporting
To connect Google Business Profile to Google Data Studio (formerly Looker Studio) (formerly Google My Business), go to Create report (or to the Data Studio community connectors gallery), choose the Google Business Profile integration by Porter Metrics, connect your Google account, connect your Google account, choose your Google Business Profile locations, see the list of […]
Connect LinkedIn Pages to Data Studio: tutorial & templates (2023)
To connect LinkedIn Pages to Google Data Studio (formerly Looker Studio), go to Create report (or to the Data Studio community connectors gallery), choose the LinkedIn integration by Porter Metrics, connect your Google account, connect your LinkedIn profile, choose your LinkedIn LinkedIn pagesiles, see the list of fields available, and generate a default report template […]
Connect TikTok Ads to Data Studio: tutorial & templates (2024)
To connect TikTok Ads to Google Data Studio (formerly Looker Studio), go to Create report (or to the Data Studio community connectors gallery), choose the TikTok Ads integration by Porter Metrics, connect your Google account, connect your TikTok profile, choose your ad accounts, see the list of fields available, and generate a default report template […]
What is ROAS? How to Calculate Return On Ad Spend
The ROAS calculation is a metric used to determine the success of your advertising campaigns. Let’s look at how to calculate ROAS, why it is essential, and how it impacts your business goals. Have you ever wondered what ROAS is and why many businesses ask for its measurement on their reports? It is simple, ROAS […]
Supermetrics vs Power My Analytics Review
No matter the industry you are in, data is crucial. Most decisions these days are either backed by or supported with data. If you want to further grow your business, you need it. There are many tools on the market that allow you to gather data whether it is for social media, SEO, or any […]