Branded vs. non-branded searches report with Google Search Console and Data Studio (Free Templates included!)
In this tutorial, you will learn why breaking down traffic into branded and non-branded matters for analyzing your SEO efforts, how to do it, and a free Google Data Studio (formerly Looker Studio) template that will save you a ton of time. Why analyzing branded and non-branded searches matter Should branded searches count in your […]
How to Create an Instagram Report on Google Data Studio
Creating content for Instagram takes a significant amount of time, especially if you intend to post frequently. Connecting Instagram to Google Data Studio (formerly Looker Studio) can be difficult, particularly for beginners. In this blog post, you’ll learn how to create a Instagram Report on Google Data Studio! In case you want a quick answer, […]
Behind the scenes: July 2020 product updates
Most of our first users have trusted Porter because they know us personally. So I wanted to start writing about who we’re, what we’re doing, and have the most open and transparent communication with those who visit our site. We’re happy our Facebook Ads connector for Google Data Studio is doing fine! We know we’re […]
How to calculate cost-related metrics on Google Data Studio
If you’re using our Facebook Ads connector for Google Data Studio or similar connectors, you may notice that we don’t bring all the cost-related metrics. We bring, for instance, Cost per Click, but not Cost per Purchase, or Cost per Comment or Cost per Added Cart. Why is that? We’re already pulling over 600 fields […]