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Twitter Ads Report template for Marketing teams and agencies

Get the actual Twitter Ads on Looker Studio template used by Porter to monitor PPC performance.
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Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Twitter Ads Report template overview

Enhance your marketing strategy with this comprehensive Twitter Ads report template.
  • Track Key Metrics: Monitor essential PPC and paid media metrics such as impressions, clicks, ad spend, and conversions to evaluate campaign performance.
  • Detailed Analysis: Break down data by campaign name, ad group, and ad name to gain insights into specific elements of your Twitter Ads strategy.
  • Performance Indicators: Analyze CTR, CPC, CPM, ROAS, and engagement rate to understand the effectiveness of your ads.
  • Video Metrics: Evaluate video views, video completion rate, and engagement to optimize video content.
  • Audience Reach: Assess reach and frequency to ensure your ads are effectively reaching your target audience.
  • Conversion Insights: Examine cost per conversion and conversion rate to maximize ROI.
  • Shareable Reports: Easily generate and share reports with teams or clients to facilitate informed decision-making.
Utilize this template to drive data-driven marketing strategies and achieve your advertising goals.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A LinkedIn Ads report should include: Visibility metrics like impressions, reach, and click-through rate. Engagement metrics such as likes, comments, and shares. Conversion metrics like leads generated, conversion rate, and cost per conversion. Data should be segmented by campaign, channel, audience, content, objective, and date to get insights. For example, analyze which campaign drove the highest conversion rate, or compare the performance of different audiences in terms of engagement metrics.
To analyze LinkedIn Ads data, include the following in the report: 1) Metrics: Break down by visibility (impressions, reach), engagement (clicks, CTR), and conversion metrics (conversions, cost per conversion). 2) Context: Compare against the cost (CPM, CPC), date range (weekly, monthly), goals (lead generation, brand awareness), rates (CTR, conversion rate), and benchmarks (industry or previous campaign performance). 3) Data Segmentation: Segment the data by campaign (Campaign A vs. Campaign B), channel (Sponsored Content vs. Text Ads), audience (gender, age group), content (ad copy, image), objective (website visits vs. lead form submissions), and dates (compare performance over time). For example, compare the CTR of Campaign A’s Sponsored Content to Campaign B’s Text Ads to identify the more effective ad format.
To build a LinkedIn Ads dashboard, 1) connect your LinkedIn Ads account and any other relevant data sources. 2) Choose metrics such as click-through rate, impressions, and conversions to monitor performance. 3) Segment your data by campaign, channel, audience, product, customer content, objective, and date for a detailed analysis. 4) Add filters or buttons for interactivity, such as filtering by date range or campaign type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A LinkedIn Ads dashboard is a visual tool that displays key performance indicators (KPIs) related to LinkedIn advertising campaigns. It is significant for businesses as it helps them track the effectiveness of their LinkedIn ads, make data-driven decisions, and optimize their marketing strategies. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like click-through rates, impressions, conversions, and cost per action. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and trends. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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