TikTok Report template for Marketing teams and agencies

Get the actual TikTok on Looker Studio template used by Porter to monitor Social Media performance.

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

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Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

TikTok Report template overview

Enhance your TikTok marketing strategy with this comprehensive report template designed for marketing teams and agencies.
  • Effortlessly track key performance metrics such as Impressions, Clicks, Ad Spend, and Engagement Rate to evaluate campaign effectiveness.
  • Monitor audience interaction through Video Views, Followers, Likes, Shares, and Comments to understand content impact.
  • Organize data by Campaign Name, Date, Ad ID, Ad Name, Ad Group Name, and Campaign ID for detailed analysis.
  • Segment insights by Region, Device Type, and Age Group to tailor strategies to specific audiences.
  • Share insights with stakeholders through customizable reports, enabling data-driven decisions and strategic adjustments.
Leverage this template to optimize your TikTok campaigns and achieve your marketing goals.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A TikTok report should include the following elements: 1. Impressions 2. Clicks 3. Ad Spend 4. Engagement Rate 5. Video Views 6. Followers 7. Likes 8. Shares 9. Comments 10. Campaign Name 11. Date 12. Ad ID 13. Ad Name 14. Ad Group Name 15. Ad Group ID 16. Campaign ID 17. Region 18. Device Type 19. Age Group These metrics provide a comprehensive overview of the performance and reach of TikTok campaigns.
To analyze TikTok data, focus on key metrics such as impressions, clicks, ad spend, engagement rate, video views, followers, likes, shares, and comments. Evaluate these metrics to understand audience interaction and campaign performance. Additionally, consider campaign-specific details like campaign name, date, ad ID, ad name, ad group name, ad group ID, campaign ID, region, device type, and age group to gain insights into demographic and regional performance. Use this data to optimize content and advertising strategies on TikTok.
To build a TikTok dashboard, follow these steps: 1. **Define Objectives**: Determine what you want to achieve with the dashboard, such as tracking engagement, ad performance, or audience growth. 2. **Select Metrics**: Choose relevant metrics like Impressions, Clicks, Ad Spend, Engagement Rate, Video Views, Followers, Likes, Shares, and Comments. 3. **Data Collection**: Use TikTok’s API or third-party tools to gather data on the selected metrics. 4. **Data Organization**: Structure the data by Campaign Name, Date, Ad ID, Ad Name, Ad Group Name, Ad Group ID, Campaign ID, Region, Device Type, and Age Group. 5. **Visualization Tools**: Use tools like Tableau, Power BI, or Google Data Studio to create visual representations of the data. 6. **Design the Dashboard**: Arrange the visualizations in a user-friendly layout, ensuring key metrics are easily accessible. 7. **Test and Iterate**: Test the dashboard for accuracy and usability, and make necessary adjustments based on feedback. 8. **Regular Updates**: Ensure the dashboard is updated regularly to reflect the latest data and insights.
A TikTok dashboard is a tool used to track and analyze various metrics related to TikTok performance. It typically includes data on impressions, clicks, ad spend, engagement rate, video views, followers, likes, shares, and comments. Additionally, it may provide insights into campaign details such as campaign name, date, ad ID, ad name, ad group name, ad group ID, campaign ID, region, device type, and age group. This dashboard helps users understand the effectiveness of their TikTok content and advertising efforts.
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