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SEO Keyword ranking tracker report template for marketing teams and agencies

Get the actual SEO Keyword ranking tracker on Looker Studio template used by Porter to monitor SEO performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO Keyword ranking tracker report template overview

With this keyword ranking tracker dashboard template, monitor specific metrics like organic search traffic, keyword rankings, and click-through rates. Segment the data by search engine, device type, and geographic location for a more detailed analysis. Suggest that users share the report via PDF, link, or email to influence teams or clients. Provide the option to customize the report with branding and annotations for a professional presentation. Suggest examples of questions users could answer with the data, such as “Which keywords are driving the most traffic?” and “How does our ranking compare to competitors’?” Use the data to make informed decisions and optimize your SEO strategy.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Return on investment (ROI)

Engagement metrics

– Click-through rate – Impressions – Shares

Visibility metrics

– Click-through rate – Impressions – Reach

Dimensions

Campaign

– Organic keyword rankings – Paid keyword rankings – Keyword rank changes over time

Audience

– Demographics (age, gender, location) – Interests and hobbies – Online behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A keyword ranking tracker report should include visibility metrics such as keyword ranking on search engines, engagement metrics like click-through rates and bounce rates, and conversion metrics such as leads and sales. Data should be segmented by campaign, channel, audience, and content, and also broken down by objectives and dates. For example, the report should show the keyword rankings for a specific campaign across different channels and audiences, and how it impacts engagement and conversions.
To analyze keyword ranking tracker data, 1) choose metrics like keyword visibility, click-through rate, and conversion rate. 2) Compare against cost per click, date range, and goal completion rates. 3) Segment data by keyword campaign, search engine channel, target audience, specific content, objective (e.g. brand awareness, lead generation), and date. For example, compare the visibility of key industry-specific keywords on Google vs. Bing over the past 6 months and track changes in conversion rates for each keyword campaign.
To build a keyword ranking tracker dashboard, 1) connect your SEO tools and Google Analytics accounts. 2) Select metrics such as keyword position, search volume, and click-through rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a comprehensive view. 4) Add filters or buttons for specific keywords, date ranges, or competitor comparisons to make your report interactive. 5) Share your findings via PDF, scheduled emails, or links for easy access and review.
A Keyword ranking tracker dashboard is a tool that monitors and displays the performance of selected keywords in search engine results, crucial for businesses to optimize their SEO strategies. Common tools used to create such a dashboard include Google Analytics, SEMrush, and Looker Studio. Key elements typically included are keyword rankings, search volume, keyword difficulty, and click-through rates. Real-time data monitoring is important as it allows businesses to react quickly to changes in keyword performance. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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