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Paid media report template for marketing teams and agencies

Get the actual Paid media on Looker Studio template used by Porter to monitor PPC performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Paid media report template overview

With this Paid Media report template, monitor specific metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, return on ad spend (ROAS), and impressions. Segment data by campaign, ad group, device, geographic location, and time of day. Metrics and dimensions included are essential for analyzing the performance and effectiveness of your PPC campaigns. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: What is the overall performance of our PPC campaigns? Which campaigns are generating the highest ROI? How do different devices impact our ad performance? What geographic locations are most responsive to our ads? How does ad performance vary by time of day?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per acquisition (CPA)

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Impressions – Reach – Click-through rate

Dimensions

Campaign

– Location (geographic) – Age (demographic) – Interests (psychographic)

Audience

– Demographics – Psychographics – Geographics

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Paid Media report should include breaking down metrics by visibility (e.g., impressions, reach), engagement (e.g., clicks, CTR), and conversion (e.g., conversions, ROI). The data should be segmented by campaign (e.g., campaign name, goals), channel (e.g., Google Ads, Facebook), audience (e.g., demographics, interests), content (e.g., ad variations, landing pages), objective (e.g., brand awareness, lead generation), and date (e.g., daily, weekly). For example, a report could showcase the impressions and CTR for a specific campaign across different channels, the conversions by audience segments, and the ROI by different objectives over time.
To analyze paid media data, first, choose metrics such as impressions and reach (visibility), clicks and likes (engagement), and conversions and ROI (conversion metrics). Next, add context by comparing costs, date range, goals, conversion rates, and benchmarks. For example, compare the cost per click for different campaigns or the conversion rate for a specific audience segment. Finally, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the performance of a social media campaign targeting millennials versus baby boomers on Facebook and Instagram.
To build a Paid Media dashboard, 1) connect your data and accounts from various platforms like Google Ads, Facebook Ads, etc. 2) Select the metrics to monitor performance such as impressions, clicks, conversions, and cost per click. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date for a detailed analysis. 4) Add filters or buttons to make your report interactive, for example, a filter to view data for a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Paid Media dashboard is a visual representation of marketing metrics, specifically related to paid advertising campaigns, providing insights into their performance. It is significant for businesses as it helps in tracking ROI, optimizing ad spend, and making data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like impressions, clicks, conversions, and cost per action. Real-time data monitoring is crucial for timely adjustments and improvements. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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