Paid media Report template for Marketing teams and agencies

Get the actual Paid media on Looker Studio template used by Porter to monitor PPC performance.

Porter

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Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Paid media Report template overview

Enhance your marketing strategy with this comprehensive Paid Media Report Template.
  • Track key metrics across platforms like PPC, TikTok Ads, Google Ads, Twitter Ads, LinkedIn Ads, and Facebook Ads.
  • Monitor essential data points such as Impressions, Clicks, Ad Spend, CTR, CPC, Conversions, and ROAS.
  • Gain insights into campaign performance with detailed breakdowns by Campaign Name, Date, Ad ID, and Ad Set Name.
  • Utilize Google Analytics 4 to analyze Page Views and Bounce Rate for a holistic view of user engagement.
  • Leverage platform-specific metrics like Video Views and Engagement Rate for TikTok, Tweet Engagements and Followers for Twitter, and Lead Gen Forms for LinkedIn.
  • Share insights effortlessly with teams or clients through customizable reports and real-time data access.
Drive informed decisions and optimize your marketing efforts with this essential tool.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Paid Media report should include breaking down metrics by visibility (e.g., impressions, reach), engagement (e.g., clicks, CTR), and conversion (e.g., conversions, ROI). The data should be segmented by campaign (e.g., campaign name, goals), channel (e.g., Google Ads, Facebook), audience (e.g., demographics, interests), content (e.g., ad variations, landing pages), objective (e.g., brand awareness, lead generation), and date (e.g., daily, weekly). For example, a report could showcase the impressions and CTR for a specific campaign across different channels, the conversions by audience segments, and the ROI by different objectives over time.
To analyze paid media data, first, choose metrics such as impressions and reach (visibility), clicks and likes (engagement), and conversions and ROI (conversion metrics). Next, add context by comparing costs, date range, goals, conversion rates, and benchmarks. For example, compare the cost per click for different campaigns or the conversion rate for a specific audience segment. Finally, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the performance of a social media campaign targeting millennials versus baby boomers on Facebook and Instagram.
To build a Paid Media dashboard, 1) connect your data and accounts from various platforms like Google Ads, Facebook Ads, etc. 2) Select the metrics to monitor performance such as impressions, clicks, conversions, and cost per click. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date for a detailed analysis. 4) Add filters or buttons to make your report interactive, for example, a filter to view data for a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Paid Media dashboard is a visual representation of marketing metrics, specifically related to paid advertising campaigns, providing insights into their performance. It is significant for businesses as it helps in tracking ROI, optimizing ad spend, and making data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like impressions, clicks, conversions, and cost per action. Real-time data monitoring is crucial for timely adjustments and improvements. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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