Paid media E-commerce report template for marketing teams and agencies

A Paid Ads E-commerce report should include breaking down metrics by visibility (impressions, reach), engagement (click-through rate, engagement rate), and conversion (conversion rate, cost per conversion) metrics. The data should be segmented by campaign, channel (Google Ads, Facebook Ads), audience (age, gender), content (creative A, creative B), objective (traffic, sales), and date (daily, weekly). For example, a report could include the impressions and click-through rates for a specific campaign on Facebook Ads targeted towards women aged 25-34 with creative A and an objective of sales.

To analyze paid ads e-commerce data, follow these steps: 1) Choose metrics: Break down visibility metrics like impressions and reach, engagement metrics like click-through rate (CTR) and average session duration, and conversion metrics like conversion rate and return on ad spend (ROAS). 2) Add context: Compare metrics against cost metrics like cost per click (CPC) and cost per conversion (CPC), date range to identify trends and shifts in performance, goals to assess whether they are being met, industry rates to determine performance relative to benchmarks. 3) Segment data: Analyze data by campaign to understand performance of individual campaigns, channel to compare performance across various advertising platforms, audience to identify which audience segments are more responsive, content to evaluate the effectiveness of different creatives, objective to measure the success of specific ad objectives, and date to identify trends over time (e.g., holiday sales spike). For example, compare the CTR of Campaign A on Google Ads versus Facebook Ads, analyze the ROAS of the audience segment aged 18-24, and assess the conversion rate of ads with video content compared to static images.

To build a Paid Ads E-commerce dashboard, 1) connect your data and accounts from Google Ads, Facebook Ads, and your e-commerce platform. 2) Select metrics such as click-through rates, conversion rates, and return on ad spend to monitor performance. 3) Segment data by campaign, channel (Google, Facebook), audience demographics, product sold, customer content viewed, objective (brand awareness, conversions), and date. 4) Add filters or buttons for metrics, channels, and date ranges to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links.

A Paid Ads E-commerce dashboard is a visual representation of key performance indicators (KPIs) related to paid advertising campaigns for e-commerce businesses. It is significant for businesses as it helps them track the effectiveness of their paid ads, optimize their marketing strategies, and improve ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like click-through rates, conversion rates, cost per click, and overall ad spend. Real-time data monitoring is crucial in these dashboards to make timely decisions and adjustments. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.