Local SEO report template for marketing teams and agencies

A Local SEO report should include visibility metrics such as organic search traffic and local pack rankings, engagement metrics like click-through rates and online reviews, and conversion metrics such as website conversions and phone calls. The data should be segmented by campaign, channel (e.g., Google My Business, Yelp), audience demographics, content types, objectives (e.g., brand awareness, lead generation), and specific dates. For example, the report may include the number of organic search visitors from a local campaign, the click-through rates for various channels, and the number of website conversions from specific content types.

To analyze local SEO data, choose the following metrics: 1) Visibility: track keyword rankings, local search pack appearances, and organic traffic. 2) Engagement: measure click-through rates, bounce rates, and time on page. 3) Conversion: evaluate conversion rates, phone calls, online bookings, and form submissions. Add context by comparing against competitors, cost per conversion, date range, campaign goals, industry benchmarks. Segment data by campaign, channel (e.g., Google My Business, website), audience demographics, content performance, objective (e.g., brand awareness, lead generation), and date. For example, compare the organic traffic from a Google My Business campaign to that from the website.

To build a Local SEO dashboard, 1) connect your Google Analytics, Google My Business, and other relevant accounts. 2) Select metrics such as organic traffic, local search rankings, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, break down data by specific local SEO campaigns, organic vs. paid traffic, or new vs. returning customers. 4) Add filters or buttons for metrics like location, device, or time of day to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links.

A Local SEO dashboard is a visual representation of key metrics and data related to a business’s local search engine optimization efforts. It is significant for businesses as it helps them track their local SEO performance, identify trends, and make data-driven decisions. Tools like Google Analytics, Google Search Console, and Looker Studio are commonly used to create such dashboards, which typically include elements like organic traffic, keyword rankings, backlinks, and local listing status. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.