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Facebook Ads report template for marketing teams and agencies

Get the actual Facebook Ads on Looker Studio template used by Heineken to monitor PPC performance.
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Meet the author

Heineken

This template is built by Coca Media, a media agency based in Myanmar serving large and small brands (like Heineken) since 2007.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads report template overview

With this Facebook Ads dashboard template, you can closely monitor specific metrics for performance monitoring. For example, you can track cost per click, click-through rate, and conversion rate to optimize your ad campaigns. Additionally, segment the data by demographics, such as age, gender, or location, to gain insights into your target audience. To influence teams or clients, easily share the dashboard via PDF, link, or email. This allows you to present your findings and recommendations with visual analytics, making it easier to showcase the impact of your Facebook Ads strategies. Impress your stakeholders with the power of data-driven decision-making. Answer important questions with this template, such as: Which ad creative is driving the most engagement? Are certain ad placements performing better than others? How does ad frequency relate to conversion rates? By uncovering these insights, you can fine-tune your Facebook Ads campaigns and maximize your return on investment.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Cost per conversion – Conversion rate – Return on ad spend (ROAS)

Engagement metrics

– Click-through rate (CTR) – Relevance score – Engagement rate

Visibility metrics

– Reach – Impressions – Click-through rate

Dimensions

Campaign

– Target audience – Ad placement – Ad format

Audience

– Age groups – Interests – Geographical location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Facebook Ads report should include a breakdown of metrics by visibility, such as impressions and reach, engagement metrics like likes, comments, and shares, and conversion metrics such as click-through rate and conversion rate. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, provide information on the performance of a specific campaign targeting a specific audience on a specific channel, with metrics for each objective and content variation, measured over a specific timeframe.
To analyze Facebook Ads data, first choose metrics such as reach, impressions, click-through rates (visibility), likes, comments, shares (engagement), and conversions (conversion metrics). Break them down into these three categories. Add context by comparing costs, date ranges, and goals. Compare rates with industry benchmarks. Segment data by campaign (e.g. ad campaign A vs. B), channel (e.g. Facebook vs. Instagram), audience (e.g. age groups), content (e.g. image vs. video), objective (e.g. brand awareness vs. lead generation), and date. For example, compare the reach of campaign A on Facebook vs. Instagram to identify which channel performs better in terms of visibility.
To build a Facebook Ads dashboard, 1) connect your Facebook Ads account and any other relevant data sources. 2) Select metrics such as click-through rate, cost per click, and conversion rate to monitor performance. 3) Segment your data by campaign, channel, audience, product, customer content, objective, and date to gain a comprehensive understanding. 4) Add filters or buttons for metrics like age, gender, or location to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Facebook Ads dashboard is a tool that visually displays key performance metrics related to Facebook advertising campaigns. It is significant for businesses as it helps them track their ad performance, optimize strategies, and make data-driven decisions. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like cost per click, click-through rate, conversion rate, and return on ad spend. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and trends. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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