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Facebook Ads budget tracking and pacing report template for marketing teams and agencies by Porter (2024)

Get the actual Facebook Ads budget tracking and pacing on Looker Studio template used by Porter to monitor PPC performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads budget tracking and pacing report template overview

With this Ad pacing Facebook Ads report template, monitor specific metrics such as daily spend, cost per click (CPC), and return on ad spend (ROAS). Segment data by campaign, ad set, and time period to gain insights into your Facebook Ads budget tracking and pacing. Metrics and dimensions included are impressions, clicks, and conversion rates. Share the report through a link, PDF, or email to influence your team or clients. Answer questions such as: How is the current spend aligning with the budget? Are there any campaigns overspending or underspending? What is the cost per conversion for each ad set? How does the performance vary across different time periods? How can we optimize the budget allocation for better ROAS? This template is designed for marketers focusing on PPC and Facebook Ads, providing a structured approach to budget management and performance analysis.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per conversion

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Social media sharing

Visibility metrics

– Impressions – Reach – Click-through rate

Dimensions

Campaign

– Target audience segmentation – Ad placement and timing – Budget allocation

Audience

– Age – Gender – Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Ad pacing report should include metrics such as visibility (impressions, reach), engagement (click-through-rate, conversion rate), conversion metrics (conversions, cost per conversion). The data should be segmented by campaign, channel (social media, display ads), audience, content (image, video), objective (awareness, lead generation), and date. For example, you can analyze impressions by campaign, compare CTR across different channels, or analyze conversions by audience segment.
To analyze ad pacing data, consider the following steps: 1) Choose metrics like impression visibility, click-through rate (CTR) for engagement, and conversion rate for conversion metrics. 2) Add context by comparing against the cost per thousand impressions (CPM), date range, goals, and industry benchmarks. For example, if the CTR is higher than the industry average, it indicates a successful engagement. 3) Segment data by campaign, channel, audience, content, objective, and date to identify patterns and performance variations. For instance, compare different campaigns to understand which one yields a higher conversion rate. Note: Ad pacing reports should focus on these elements rather than the benefits they provide.
To build an ad pacing Facebook Ads dashboard, 1) connect your Facebook Ads account and data sources. 2) Select metrics such as impressions, clicks, and conversions to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed analysis. 4) Add filters or buttons for interactivity, such as filtering by date range or campaign type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Ad pacing Facebook Ads dashboard is a visual tool that tracks and displays the performance of Facebook Ads, helping businesses to monitor their ad spend rate and optimize their marketing strategies. It is significant as it provides real-time data monitoring, enabling businesses to make timely decisions based on current trends and performance. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like ad spend, impressions, click-through rates, and conversions. Real-time data monitoring is crucial as it allows for immediate adjustments to improve ad performance. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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