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Dropshipping report template for marketing teams and agencies

Get the actual Dropshipping on Looker Studio template used by Porter to monitor E-commerce performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Dropshipping report template overview

With this Dropshipping report template, monitor specific metrics such as order fulfillment rate, average order value, customer acquisition cost, return rate, and profit margins. Segment data by product category, geographic location, customer demographics, and sales channels. Metrics and dimensions included are essential for understanding the performance and trends in your Dropshipping and E-commerce operations. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the current order fulfillment rate and how does it vary by product category? – How does the average order value differ across geographic locations? – What is the customer acquisition cost for different sales channels? – What are the trends in return rates, and which products are most affected? – How do profit margins compare across different customer demographics? This template is designed for marketers engaged in E-commerce and Dropshipping, providing insights to optimize strategies and improve business outcomes.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Conversion rate – Average order value – Customer lifetime value

Customers

– Order conversion rate – Average order value – Return rate

Acquisition

– Cost per click (CPC) – Conversion rate (CR) – Customer lifetime value (CLV)

Dimensions

Campaign

– Demographic: Age, gender, income – Psychographic: Interests, hobbies, values – Geographic: Location, language, culture

Audience

– Age – Gender – Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A dropshipping report should include metrics that are broken down by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, including metrics such as impressions, clicks, likes, shares, conversion rate, and average order value can provide insights into the effectiveness of different campaigns, channels, and content in driving engagement and ultimately conversions.
To analyze dropshipping data, start by choosing visibility, engagement, and conversion metrics. For visibility, consider traffic sources and impressions. Engagement metrics could include click-through rates and bounce rates. Conversion metrics may involve conversion rates and average order value. Add context by comparing data against costs, date ranges, goals, and industry benchmarks. For example, compare CPC (cost per click) against the industry average. Segment data by campaign, channel, audience, content, objective, and date. For instance, analyze conversion rates per channel to identify the most effective marketing channels.
To build a Dropshipping dashboard, 1) connect your data and accounts from platforms like Shopify, Amazon, or eBay. 2) Select metrics such as sales, orders, revenue, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand specific performance areas. 4) Add filters or buttons for interactivity, such as filtering by product category or date range. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
A Dropshipping dashboard is a visual tool that displays key metrics, data, and performance indicators related to a business’s dropshipping operations. It is significant for businesses as it helps in tracking sales, inventory, and customer behavior, enabling informed decision-making. Tools commonly used to create such a dashboard include Looker Studio, Tableau, and Power BI, and key elements typically include sales metrics, customer data, and inventory levels. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize their operations. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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