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Amazon Seller Central report template for marketing teams and agencies

Get the actual Amazon Seller Central on Looker Studio template used by Porter to monitor E-commerce performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Amazon Seller Central report template overview

With this Amazon Seller Central dashboard template, monitor specific metrics to track the performance of your business. For example, analyze the sales growth percentage, average customer ratings, and inventory turnover rate. Break down the data by item category, geographical location, or customer type to identify trends and make informed business decisions. Suggest users to share the dashboard via PDF, link, or email to effectively influence teams or clients. For instance, present the data to stakeholders during a monthly business review meeting or circulate the report to team members to keep everyone informed about the current performance. Answer critical questions using the provided data. For instance, identify the best-selling products in a particular region or determine the impact of a pricing strategy change on customer reviews. Analyze customer feedback to understand patterns and address any issues or areas of improvement. Maximize your business potential with this comprehensive Amazon Seller Central dashboard, allowing you to monitor, share, and analyze your performance data effortlessly.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Gross merchandise volume (GMV) – Average order value (AOV) – Conversion rate

Customers

– Order volume – Order conversion rate – Order fulfillment time

Acquisition

– Conversion rate – Cost per acquisition (CPA) – Click-through rate (CTR)

Dimensions

Campaign

– Target audience – Ad format – Advertising platform

Audience

– Demographics – Psychographics – Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Amazon Seller Central report should include visibility metrics such as impressions and reach, engagement metrics like clicks and click-through rate, and conversion metrics such as orders and conversion rate. The data should be segmented by campaign, channel (e.g., Sponsored Products, Sponsored Brands), audience (e.g., age or gender), content (e.g., product images or video), objective (e.g., brand awareness or sales), and date. For example, a report could provide insights on impressions and clicks for a specific Sponsored Products campaign targeting a certain audience demographic during a specific time period.
To analyze the data in an Amazon Seller Central report, follow these steps: 1) Choose metrics such as visibility (impressions, page views), engagement (click-through rate, bounce rate), and conversion (conversion rate, sales). 2) Add context by comparing against cost (ad spend), date range (month, quarter), goals (target ROAS, sales revenue), rates (CTR, conversion rate), and benchmarks (industry standards, competitor performance). 3) Segment data by campaign (specific ad campaigns), channel (Amazon Sponsored Products, Sponsored Brands), audience (new vs returning customers), content (different product listings), objective (sales vs brand awareness), and date (daily, weekly). For example, analyze the click-through rate of a specific ad campaign on Amazon Sponsored Products compared to the industry benchmark CTR for that product category.
To build an Amazon Seller Central dashboard, 1) connect your Amazon Seller Central account and other relevant data sources. 2) Choose metrics such as sales, orders, and conversion rates to monitor performance. 3) Segment data by campaign, product, customer content, objective, and date for a detailed analysis. 4) Incorporate filters or buttons for categories like product type or region to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Amazon Seller Central dashboard is a tool that provides comprehensive insights into a seller’s performance on Amazon, including sales, orders, and customer feedback. It is significant for businesses as it helps them monitor their performance, make data-driven decisions, and strategize their sales effectively. The dashboard typically includes key elements such as sales data, order details, customer reviews, and inventory status. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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