Amazon Seller Central Report template for Marketing teams and agencies

Get the actual Amazon Seller Central on Looker Studio template used by Porter to monitor E-commerce performance.

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Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Amazon Seller Central Report template overview

Optimize your Amazon Seller Central performance with this comprehensive report template designed for marketing teams and agencies.
  • Effortlessly track key metrics such as Impressions, Clicks, Ad Spend, Sales, and Orders to gain valuable insights into your e-commerce performance.
  • Analyze data by Campaign Name, Date, ASIN, SKU, and Product Name to identify trends and optimize your marketing strategies.
  • Share insights with your team or clients by generating detailed reports that can be presented in meetings or sent via email.
  • Utilize real-time data access to make informed decisions and drive effective marketing actions.
  • Enhance your e-commerce strategy by understanding which campaigns yield the best results and where improvements can be made.
Start leveraging this report template to boost your Amazon Seller Central success today!

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Amazon Seller Central report should include visibility metrics such as impressions and reach, engagement metrics like clicks and click-through rate, and conversion metrics such as orders and conversion rate. The data should be segmented by campaign, channel (e.g., Sponsored Products, Sponsored Brands), audience (e.g., age or gender), content (e.g., product images or video), objective (e.g., brand awareness or sales), and date. For example, a report could provide insights on impressions and clicks for a specific Sponsored Products campaign targeting a certain audience demographic during a specific time period.
To analyze the data in an Amazon Seller Central report, follow these steps: 1) Choose metrics such as visibility (impressions, page views), engagement (click-through rate, bounce rate), and conversion (conversion rate, sales). 2) Add context by comparing against cost (ad spend), date range (month, quarter), goals (target ROAS, sales revenue), rates (CTR, conversion rate), and benchmarks (industry standards, competitor performance). 3) Segment data by campaign (specific ad campaigns), channel (Amazon Sponsored Products, Sponsored Brands), audience (new vs returning customers), content (different product listings), objective (sales vs brand awareness), and date (daily, weekly). For example, analyze the click-through rate of a specific ad campaign on Amazon Sponsored Products compared to the industry benchmark CTR for that product category.
To build an Amazon Seller Central dashboard, 1) connect your Amazon Seller Central account and other relevant data sources. 2) Choose metrics such as sales, orders, and conversion rates to monitor performance. 3) Segment data by campaign, product, customer content, objective, and date for a detailed analysis. 4) Incorporate filters or buttons for categories like product type or region to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
The Amazon Seller Central dashboard is an online interface for sellers on Amazon to manage their e-commerce business. It provides tools and data for tracking sales, managing inventory, advertising, and analyzing performance metrics such as impressions, clicks, ad spend, sales, and orders. The dashboard also allows sellers to view and manage product details, including ASINs, SKUs, and product names.
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