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Google Analytics 4 report template for Looker Studio by Porter

Get the actual Google Analytics 4 on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Google Analytics 4 report template overview

With this Google Analytics 4 report template, monitor specific metrics such as user engagement, conversion rates, session duration, bounce rate, and goal completions. Segment data by user demographics, traffic source, device category, and geographic location. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: How are users interacting with the marketing funnel? What are the conversion rates across different traffic sources? Which marketing channels are driving the most engaged users? How does user behavior vary by device category? What geographic regions are contributing to the highest conversion rates?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion metrics

Engagement metrics

– Average session duration – Pages per session – Bounce rate

Visibility metrics

– Impressions – Click-through rate (CTR) – Average position

Dimensions

Campaign

– Campaign Name – Campaign Source – Campaign Medium

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Google Analytics 4 report should include breaking down metrics by visibility, engagement, and conversion metrics. It should also segment data by campaign, channel, audience, content, objective, and date. For example, include the number of page views, average time on page, and conversion rate. Segment data by campaign to analyze the performance of different marketing campaigns. Segment data by channel to understand the effectiveness of various marketing channels. Segment data by audience to identify the demographics and behaviors of different user groups. Segment data by content to measure the performance of different content types. Segment data by objective to track the achievement of specific goals. Segment data by date to identify trends and patterns over time. Keep the report concise while including all these elements.
To build a Google Analytics 4 dashboard, 1) connect your website and social media accounts to gather data. 2) Select metrics such as user engagement, bounce rate, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed analysis. 4) Add filters or buttons like ‘user type’, ‘session duration’, or ‘traffic source’ to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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