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Social Media report template for Looker Studio by Porter

Get the actual Social Media on Looker Studio template used by Porter to monitor Social Media performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Social Media report template overview

With this Social Media dashboard template, monitor specific metrics such as engagement rate, follower growth, and content reach. Break down the data by platform, time period, or audience demographics to gain insights into performance trends. Suggest users share the report via PDF, link, or email to influence teams or clients. Showcase the growth in brand awareness, identify top-performing posts, or highlight improvement areas to drive impactful discussions. Answer questions like, “Which social media platform drives the highest conversion rate?”, “What is the most engaging content format for our target audience?”, or “How does the campaign’s performance vary across different age groups?” Dive deep into the data to make informed decisions and optimize your social media strategy.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Return on ad spend (ROAS)

Engagement metrics

– Number of likes – Number of comments – Number of shares

Visibility metrics

– Reach – Impressions – Engagement rate

Dimensions

Campaign

– Target audience – Engagement metrics – Conversion rates

Audience

– Demographics
– Geographic location
– Behavior-based segmentation

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Social Media report should include visibility metrics such as impressions and reach, engagement metrics like likes, comments, and shares, and conversion metrics such as click-through rate and conversions. This data should be segmented by campaign, channel, audience, content, objective, and date. For example, tracking impressions and engagement per campaign can provide insights into the effectiveness of different marketing strategies.

To analyze Facebook Ads funnel data, 1) choose metrics like reach, click-through rate, and conversion rate. Break them down by visibility (impressions, reach), engagement (clicks, likes, shares), and conversion (website visits, purchases). 2) Add context by comparing metrics to cost per click, date range, and goals. Benchmark against industry averages for click-through and conversion rates. 3) Segment data by campaign, audience demographics, and date to identify top-performing content and target audiences. For example, compare engagement rates between different ad objectives or track conversion rates by audience segment.

To build a Social Media dashboard, 1) connect your social media accounts and data sources such as Facebook, Twitter, Instagram, and LinkedIn. 2) Select the metrics to monitor performance, for example, engagement rate, followers growth, and post reach. 3) Segment or break down data by campaign, channel, audience, post type, objective, and date. For instance, you can compare the performance of a product launch campaign on Facebook versus Instagram. 4) Add filters or buttons to make your report interactive, like filtering data by specific date ranges or post types. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A Facebook Ads funnel dashboard is a visual tool that tracks and analyzes the performance of Facebook ad campaigns, providing insights into customer behavior and conversion rates. It is significant for businesses as it helps optimize marketing strategies, improve customer engagement, and increase ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like impressions, click-through rates, conversion rates, and cost per action. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies based on current performance. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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