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PPC ROAS report template for Looker Studio by Porter

Get the actual PPC ROASon Looker Studio template used by Porter to monitor PPC performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

PPC ROAS report template overview

With this ROAS report template, monitor specific metrics such as Return on Ad Spend (ROAS), Cost Per Click (CPC), and Click-Through Rate (CTR). Segment data by campaign, ad group, and geographic location to gain insights into your PPC performance. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the current ROAS for each campaign? – How does the CPC vary across different ad groups? – Which geographic locations are generating the highest CTR? – How can we optimize our PPC strategy based on these metrics? – What trends are visible in the ROAS over time? This template is designed for marketers focusing on PPC to enhance their advertising strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Cost per acquisition (CPA) – Conversion rate

Engagement metrics

– Click-through rate (CTR) – Average session duration – Social media likes and shares

Visibility metrics

– Impressions – Click-through rate (CTR) – Average position

Dimensions

Campaign

– Ad placement – Target audience – Creative format

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A ROAS report should include visibility metrics such as impressions and reach, engagement metrics like clicks and likes, and conversion metrics including purchases and leads. Segmenting the data by campaign, channel, audience, content, objective, and date would provide insights on which factors contribute to the performance. For example, a campaign’s conversion rates can vary by channel, and certain content might attract more engagement from specific audiences.
To build a ROAS dashboard, 1) connect your data and accounts such as Google Ads, Facebook Ads, and Google Analytics. 2) Select the metrics to monitor performance, for example, revenue, ad spend, and ROAS. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For instance, you can segment by Facebook Ads campaign, product category, or monthly date range. 4) Add filters or buttons to make your report interactive, like a filter for specific date ranges or a button to switch between different campaigns. 5) Share your dashboard via PDF, scheduled emails, or links.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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