Instagram Insights Stories Report template for Looker Studio by Porter

A Stories report should include metrics breakdown by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, include the number of impressions, swipe-ups, and conversions for each campaign, channel, and audience. Additionally, provide insights on the type of content that generates higher engagement and conversion rates.

To analyze Instagram Insights Stories data, review key metrics such as Impressions, Reach, Clicks, Engagement Rate, Shares, Saves, Profile Visits, and Follower Growth. Compare these metrics across different Stories, dates, and campaigns to identify trends. Evaluate which post types, captions, hashtags, and times of day drive the highest engagement and reach. Use audience demographics and device type data to tailor content for your target audience. Regularly track performance to optimize future Stories and improve overall social media strategy.

To build an Instagram Stories dashboard, 1) connect your Instagram account and any related data sources. 2) Choose metrics such as views, reach, replies, and exit rates to monitor performance. 3) Segment data by individual story, audience demographics, posting time, and content type. 4) Add filters for date ranges or specific content types to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.

An Instagram stories dashboard is a tool that visually presents data related to Instagram stories, such as views, engagement, and reach, to help businesses monitor and optimize their social media strategies. It is significant for businesses as it provides insights into customer behavior, content performance, and campaign effectiveness. Tools like Looker Studio are commonly used to create such dashboards, which typically include key elements like story views, click-through rates, and audience demographics. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies based on current trends and performance. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.