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Inbound marketing Report template for Looker Studio by Porter

Get the actual Inbound marketing on Looker Studio template used by Porter to monitor B2B performance.
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Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their B2B performance

Inbound marketing Report template overview

With this Inbound Marketing Looker Studio template, monitor specific metrics such as website traffic, conversion rates, and lead generation performance. For example, track the number of organic vs paid visitors and segment data by channel, geography, or device to identify growth opportunities. Share insights via PDF, link, or email to influence teams or clients. For instance, create a downloadable report on social media engagement to showcase the impact of campaigns, or send a link to a dashboard highlighting lead conversion trends for client meetings. Answer questions like “Which content drives the most traffic?” or “What channels have the highest conversion rates?” using the data from this template. For example, analyze blog post performance to optimize content strategy or compare PPC vs. SEO performance to guide future marketing investments.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Inbound marketing report should include visibility metrics such as website traffic, engagement metrics like bounce rate and time on page, and conversion metrics such as lead generation and sales. Data should be segmented by campaign (e.g. PPC, email), channel (e.g. social media, organic search), audience (e.g. age, location), content (e.g. blog post, video), objective (e.g. brand awareness, lead generation), and date. For example, a report could show the number of leads generated from a specific email campaign targeting a particular audience segment.
To analyze inbound marketing data, 1) choose visibility metrics such as website traffic, social media reach, and email open rates; engagement metrics like time on site, social media comments, and email click-through rates; and conversion metrics including lead generation, sales, and customer acquisition. 2) Compare these metrics against the cost per acquisition, date range performance, campaign-specific goals, industry benchmark rates, and conversion rates. 3) Segment the data by campaign performance, channel effectiveness, audience engagement, content performance, specific objectives, and date-based trends. For example, compare the email open rates for different content types, or evaluate the website traffic by referral channel.
To build an inbound marketing dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM software. 2) Select metrics like website traffic, lead generation, conversion rates, and customer acquisition costs. 3) Segment data by campaign, channel (SEO, email, social media), audience demographics, product, customer content, objective, and date. 4) Add filters or buttons for real-time data manipulation and interactivity. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An inbound marketing dashboard is a visual tool that displays key marketing metrics to track the performance of inbound marketing efforts. It is significant for businesses as it helps in making data-driven decisions, improving strategies, and measuring ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like website traffic, lead conversion rates, SEO performance, and social media engagement. Real-time data monitoring is crucial as it allows for immediate response to trends or issues. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

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