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Marketing Funnel report template for Looker Studio by Porter

Get the actual Marketing Funnelon Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Marketing Funnel report template overview

With this Marketing funnel report template, monitor specific metrics such as conversion rate, customer acquisition cost, lead-to-customer ratio, and average order value. Segment data by customer demographics, traffic source, and stage in the funnel. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: What is the conversion rate at each stage of the funnel? How much does it cost to acquire a new customer? What is the average value of an order? How do different traffic sources perform in terms of conversion? How do customer demographics affect funnel performance?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Marketing Funnel: – Conversion Rate – Cost per Acquisition (CPA) – Return on Investment (ROI)

Engagement metrics

– Click through rate (CTR) – Conversion rate – Social media engagement rate

Visibility metrics

– Impressions – Click-through rate (CTR) – Website traffic

Dimensions

Campaign

– Acquisition channel – Conversion rate – Average order value

Audience

– Location
– Gender
– Age

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A marketing funnel report should include a breakdown of metrics by visibility (e.g. impressions, reach), engagement (e.g. clicks, shares), and conversion metrics (e.g. leads, sales). It should segment data by campaign (e.g. summer sale), channel (e.g. social media), audience (e.g. age group), content (e.g. blog post), objective (e.g. brand awareness), and date (e.g. monthly). For example, a report might show the number of impressions, clicks, and conversions for a specific campaign on social media targeted at a particular audience group, linked to a specific content piece, with the objective of generating brand awareness during a specific time period.

To analyze LinkedIn Ads data, include the following in the report:

  1. Metrics: Break down by visibility (impressions, reach), engagement (clicks, CTR), and conversion metrics (conversions, cost per conversion).
  2. Context: Compare against the cost (CPM, CPC), date range (weekly, monthly), goals (lead generation, brand awareness), rates (CTR, conversion rate), and benchmarks (industry or previous campaign performance).
  3. Data Segmentation: Segment the data by campaign (Campaign A vs. Campaign B), channel (Sponsored Content vs. Text Ads), audience (gender, age group), content (ad copy, image), objective (website visits vs. lead form submissions), and dates (compare performance over time). For example, compare the CTR of Campaign A’s Sponsored Content to Campaign B’s Text Ads to identify the more effective ad format.
To build a marketing funnel dashboard, 1) connect your data and accounts such as Google Analytics, Facebook Ads, or CRM tools. 2) Select the metrics to monitor performance, for example, click-through rates, conversion rates, or customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For instance, you might want to compare the performance of an email campaign versus a social media campaign. 4) Add filters or buttons to make your report interactive, such as a date range filter or a product category filter. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A LinkedIn Ads dashboard is a visual tool that displays key performance indicators (KPIs) related to LinkedIn advertising campaigns. It is significant for businesses as it helps them track the effectiveness of their LinkedIn ads, make data-driven decisions, and optimize their marketing strategies. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like click-through rates, impressions, conversions, and cost per action. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and trends. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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