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Marketing campaign report template for Looker Studio by Porter

Get the actual Marketing campaign on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Marketing campaign report template overview

With this Marketing campaign report template, monitor specific metrics such as conversion rate, click-through rate (CTR), customer acquisition cost (CAC), return on ad spend (ROAS), and lead generation. Segment data by campaign type, customer demographics, geographic location, and marketing channel. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the conversion rate for each marketing channel? – How does the click-through rate vary by geographic location? – What is the customer acquisition cost for different campaign types? – How does the return on ad spend compare across various customer demographics? – Which marketing channels are generating the most leads?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Customer acquisition cost

Engagement metrics

– Click-through rate – Conversion rate – Social media interaction volume

Visibility metrics

– Number of impressions – Website traffic – Social media reach

Dimensions

Campaign

– Target audience – Marketing channels – Campaign goals

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A marketing campaign report should include: visibility metrics (impressions, reach), engagement metrics (click-through rate, time spent), conversion metrics (conversion rate, ROI). Segment data by campaign (e.g. Summer Sale), channel (e.g. social media), audience (e.g. millennials), content (e.g. video ads), objective (e.g. increase sales), and date. Examples: Impressions: Summer Sale – Instagram – Millennials – Video ads – Increase sales – 01/09/2021. Conversion Rate: Winter Campaign – Email – Females – Image ads – Drive website traffic – 12/15/2020.
To build a marketing campaign dashboard, 1) connect your data and accounts from various platforms like Google Analytics, Facebook Ads, etc. 2) Select the metrics to monitor performance such as click-through rates, conversion rates, and bounce rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaigns, email campaigns, target audience demographics, etc. 4) Add filters or buttons to make your report interactive, such as date range filters or campaign type buttons. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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