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Facebook Ads monthly report template for Looker Studio by Porter

Get the actual Facebook Ads monthlyon Looker Studio template used by Porter to monitor PPC performance.
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Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads monthly report template overview

With this Facebook Ads monthly report template, monitor specific metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, impressions, and return on ad spend (ROAS). Segment data by demographics, geographic location, device type, and ad placement to gain insights into your audience’s behavior and preferences. Metrics and dimensions included are essential for understanding the performance and effectiveness of your PPC campaigns on Facebook. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the overall performance of our Facebook Ads this month? – How do different demographics respond to our ads? – What is the cost per conversion, and how does it compare to previous months? – Which ad placements are generating the most engagement? – How is our return on ad spend trending over time? This template is designed for marketers focusing on PPC strategies, providing a comprehensive overview of key performance indicators and audience insights.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion rate, Cost per conversion, Conversion value

Engagement metrics

Post Engagement, Page Likes, Comments

Visibility metrics

Impressions, Reach, Frequency

Dimensions

Campaign

Campaign name, campaign ID, campaign budget

Audience

– Campaign Name
– Ad Set Name
– Audience Type

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Facebook Ads monthly report should include metrics such as conversion metrics like Conversion Rate, Cost per Conversion, and Conversion Value; engagement metrics like Post Engagement, Page Likes, and Comments; and visibility metrics like Impressions, Reach, and Frequency. Then, segment and filter this data by dimensions like Campaign Name, Campaign ID, Campaign Budget, Age, Gender, and Location. Additionally, consider time dimensions such as by hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive. Use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.

To analyze ad pacing data, consider the following steps:

  1. Choose metrics like impression visibility, click-through rate (CTR) for engagement, and conversion rate for conversion metrics.
  2. Add context by comparing against the cost per thousand impressions (CPM), date range, goals, and industry benchmarks. For example, if the CTR is higher than the industry average, it indicates a successful engagement.
  3. Segment data by campaign, channel, audience, content, objective, and date to identify patterns and performance variations. For instance, compare different campaigns to understand which one yields a higher conversion rate.
    Note: Ad pacing reports should focus on these elements rather than the benefits they provide.
To build a Facebook Ads monthly dashboard, start by connecting your Facebook Ads data to platforms like Google Sheets or Google Looker Studio. Then, choose the metrics such as Conversion rate, Cost per conversion, Conversion value, Post Engagement, Page Likes, Comments, Impressions, Reach, and Frequency to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign ID, campaign budget, Age, Gender, and Location. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.

A Facebook Ads Pacing dashboard is a tool that provides real-time monitoring and analysis of the performance of Facebook ad campaigns. It is significant for businesses as it helps in making data-driven decisions, optimizing ad spend, and improving campaign performance. Tools like Looker Studio are commonly used to create such dashboards, which typically include key elements like ad spend, impressions, click-through rates, and conversions. Real-time data monitoring is crucial as it allows for immediate adjustments and improvements. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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