What is ROAS? How to Calculate Return On Ad Spend

What is ROAS? How to Calculate Return On Ad Spend

The ROAS calculation is a metric used to determine the success of your advertising campaigns. Let’s look at how to calculate ROAS, why it is essential, and how it impacts your business goals. Have you ever wondered what ROAS is and why many businesses ask for its measurement on their reports? It is simple, ROAS […]

Behind the scenes: July 2020 product updates

Behind the scenes: July 2020 product updates

Most of our first users have trusted Porter because they know us personally. So I wanted to start writing about who we’re, what we’re doing, and have the most open and transparent communication with those who visit our site. We’re happy our Facebook Ads connector for Google Data Studio is doing fine! We know we’re […]