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Google Analytics 4 Audience report template for Looker Studio by Porter

Get the actual Google Analytics 4 Audienceon Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Google Analytics 4 Audience report template overview

With this Google Analytics 4 Audience report template, monitor specific metrics such as user engagement, session duration, conversion rate, new vs. returning users, and demographic details. Segment data by age, gender, location, device category, and traffic source. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – How are different audience segments engaging with our content? – What is the conversion rate across various demographics? – Which traffic sources are bringing in the most valuable users? – How do new users compare to returning users in terms of engagement and conversions? – What devices are most commonly used by our audience? This template is designed for marketers focusing on audience insights and marketing strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversions, Conversion rate, User conversion rate

Engagement metrics

Engaged sessions, Average engagement time per session, Engagement rate

Visibility metrics

Active users, Total users, New users

Dimensions

Campaign

Campaign ID, Campaign name, Campaign medium

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Google Analytics 4 Audience report should include metrics such as conversion metrics like Conversions, Conversion rate, User conversion rate; engagement metrics like Engaged sessions, Average engagement time per session, Engagement rate; and visibility metrics like Active users, Total users, New users. Then, segment and filter this data by dimensions like Campaign ID, Campaign name, Campaign medium, Audience name, Audience ID, Audience description, and by time dimensions like by hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To build a Google Analytics 4 Audience dashboard, start by connecting your Google Analytics 4 data to platforms like Google Sheets or Google Looker Studio. Then, choose metrics such as Conversions, Conversion rate, User conversion rate, Engaged sessions, Average engagement time per session, Engagement rate, Active users, Total users, and New users to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, using dimensions such as Campaign ID, Campaign name, Campaign medium, Audience name, Audience ID, and Audience description. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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