Free marketing calculators
Use these Marketing metrics calculators to track, forecast, and analyze metrics like ROI, conversion rates, and customer acquisition costs. Great for building presentations and aligning executives and clients. Download our templates to sync your data automatically.
Free A/B testing calculator (Template included)
The A/B testing calculator requires inputs like sample size, conversion rates, and confidence level to compute statistical significance.
Free ACV Calculator (Template included)
The ACV Calculator requires input fields for total contract revenue and contract duration. It computes the average annual revenue.
Free Ad Frequency Calculator (Template included)
The Ad Frequency Calculator computes ad frequency by dividing total impressions by unique users, helping optimize PPC campaign exposure.
Free Ad Spend Calculator (Template included)
The Ad Spend Calculator estimates total advertising costs by inputting budget, duration, and media channels, optimizing PPC strategies.
Free Add to Cart Rate Calculator (Template included)
The Add to Cart Rate Calculator requires inputs like total visitors and add to cart actions to compute the engagement percentage.
Free Advertising Budget Calculator (Template included)
The Advertising Budget Calculator estimates costs by inputting fields like campaign duration, target audience size, and preferred channels.
Free Agency Budget Calculator (Template included)
The Agency Budget Calculator includes fields for projected revenues, expenses, and resource allocation, enabling precise financial planning and management.
Free Annual Recurring Revenue Calculator (Template included)
The Annual Recurring Revenue Calculator estimates ARR by inputting monthly recurring revenue, subscription fees, and excluding one-time payments.
Free AOV Calculator (Template included)
The AOV Calculator requires inputs like total revenue and number of orders to compute the average order value instantly.
Free ARPU Calculator (Template included)
The ARPU Calculator requires inputs like total revenue and number of users to compute the average revenue per user.
Free Average Purchase Value Calculator (Template included)
The Average Purchase Value Calculator requires inputs of total revenue and number of orders to compute the average transaction amount.
Free Bounce Rate Calculator (Template included)
The Bounce Rate Calculator analyzes website traffic by calculating the percentage of visitors who leave after viewing one page.
Free Brand Awareness Calculator (Template included)
The Brand Awareness Calculator evaluates brand recall and recognition by analyzing consumer responses to specific prompts and scenarios.
Free Break-Even Analysis Calculator (Template included)
Enter fixed costs, variable costs per unit, and sales price per unit to calculate the break-even point in units.
Free Breakeven ROAS Calculator (Template included)
The Breakeven ROAS Calculator requires inputs like total ad spend and cost of goods sold to compute the breakeven point.
Free CAC Calculator (Template included)
The CAC Calculator requires inputs like total marketing costs, sales expenses, and the number of new customers to compute CAC.
Free CAC:LTV Ratio Calculator (Template included)
The calculator requires inputs for Customer Acquisition Cost and Lifetime Value, then computes the ratio to assess acquisition efficiency.
Free CAGR Calculator (Template included)
Enter initial and final investment values, along with the time period, to calculate the Compound Annual Growth Rate (CAGR).
Free Churn Rate Calculator (Template included)
The Churn Rate Calculator requires input fields for the number of customers at the start and end of a period. It computes the churn rate by dividing the number of lost customers by the initial customer count, providing insights into customer retention trends.
Free Content Marketing ROI Calculator (Template included)
The Content Marketing ROI Calculator includes fields for content costs, revenue generated, and net profit. It calculates ROI by comparing revenue to costs, providing insights into content strategy efficiency.
Free Conversion Rate Calculator (Template included)
Enter the total number of visitors and the number of conversions. The calculator computes the conversion rate percentage.
Free Cost Per Engagement Calculator (Template included)
The Cost Per Engagement Calculator requires inputs like total ad spend and number of engagements to compute the CPE value.
Free CPA Calculator (Template included)
The CPA Calculator requires inputs like total campaign cost and number of conversions to compute the cost per acquisition.
Free CPC Calculator (Template included)
The CPC Calculator requires inputs like total ad spend and total clicks. It calculates the cost per click by dividing ad spend by clicks.
Free CPL Calculator (Template included)
Enter total marketing spend and number of leads acquired to calculate CPL, showing cost per lead in real-time.
Free CPM Calculator (Template included)
Enter ad cost and impressions to calculate CPM. The calculator divides total cost by impressions, then multiplies by 1,000.
Free CPV Calculator (Template included)
The CPV Calculator requires input fields for total ad cost and number of views. It calculates CPV by dividing cost by views.
Free CPvM Calculator (Template included)
The CPvM Calculator inputs include total ad spend and viewable impressions. It outputs the cost per 1,000 viewable impressions.
Free CTR Calculator (Template included)
The CTR Calculator computes click-through rate by dividing clicks by impressions, then multiplying by 100 for a percentage.
Free Customer Growth Rate Calculator (Template included)
Enter the initial and final customer counts to calculate growth rate. The result shows percentage change over the selected period.
Free eCPM Calculator (Template included)
The eCPM Calculator requires inputs like total earnings and ad impressions. It computes eCPM by dividing earnings by impressions, then multiplying by 1,000.
Free Email Bounce Rate Calculator (Template included)
The Email Bounce Rate Calculator requires input fields for total emails sent, hard bounces, and soft bounces to compute the bounce rate.
Free Email Conversion Rate Calculator (Template included)
The Email Conversion Rate Calculator requires inputs like the number of delivered emails and conversions to compute the conversion rate.
Free Engagement Rate by Post Type Calculator (Template included)
The calculator analyzes engagement by post type, using inputs like total engagement and reach to compute interaction percentages.
Free Engagement Rate Calculator (Template included)
The Engagement Rate Calculator requires inputs like total engagements and impressions or followers. It computes the engagement rate percentage.
Free Facebook CTR Calculator (Template included)
The Facebook CTR Calculator computes the click-through rate by dividing ad clicks by impressions, then multiplying by 100.
Free Facebook Engagement Rate Calculator (Template included)
Enter total likes, comments, shares, and reach to calculate the Facebook Engagement Rate, revealing content interaction effectiveness.
Free Google Ads CTR calculator (Template included)
The Google Ads CTR calculator computes the click-through rate by dividing ad clicks by impressions, providing a percentage result.
Free Growth rate calculator (Template included)
The Growth Rate Calculator requires input of initial and final values, calculates percentage change, and displays growth trends over time.
Free Instagram Follower Ratio Calculator (Template included)
Enter your follower count and the number of accounts you follow. The calculator divides these to reveal your follower ratio.
Free LinkedIn CTR Calculator (Template included)
The LinkedIn CTR Calculator computes your ad’s click-through rate by dividing total clicks by impressions, then multiplying by 100.
Free LinkedIn Engagement Rate Calculator (Template included)
The LinkedIn Engagement Rate Calculator computes engagement by dividing interactions (likes, comments, shares) by impressions, yielding a percentage.
Free Marketing Funnel Conversion Rate Calculator (Template included)
The calculator tracks user progression through funnel stages, calculating conversion rates by comparing entrants and completions at each stage.
Free Month Over Month Growth Calculator (Template included)
Enter current and previous month’s sales figures to calculate the percentage change. The result shows growth or decline.
Free MQL to SQL Conversion Rate Calculator (Template included)
Enter the number of MQLs and SQLs to calculate the conversion rate. The calculator divides SQLs by MQLs, displaying the percentage.
Free MRR Growth Rate Calculator (Template included)
The MRR Growth Rate Calculator requires inputs for current and previous MRR. It computes the growth rate percentage, indicating revenue changes.
Free Organic Traffic Growth Calculator (Template included)
The Organic Traffic Growth Calculator estimates increased website visitors from unpaid search results, analyzing search engine rankings and content quality.
Free Revenue Growth Calculator (Template included)
Enter current and previous sales figures to calculate revenue growth percentage, providing insights into sales performance over time.
Free ROAS Calculator (Template included)
Enter ad spend and revenue to calculate ROAS. The calculator divides revenue by ad spend, showing efficiency of PPC campaigns.
Free Sales Growth Rate Calculator (Template included)
Enter past and current sales figures to calculate the percentage change. The calculator displays growth rate instantly.
Free Sales ROI Calculator (Template included)
The Sales ROI Calculator requires inputs like total sales revenue and sales costs. It computes ROI by evaluating profitability efficiency.
Free Shopify Conversion Rate Calculator (Template included)
Enter the number of conversions and total visitors to calculate your Shopify store’s conversion rate. The calculator provides a percentage, helping you assess your store’s performance.
Free Social Media Follower Growth Rate Calculator (Template included)
Enter your current and previous follower counts to calculate the growth rate. The result shows the percentage increase over time.
Free Startup Growth Rate Calculator (Template included)
The Startup Growth Rate Calculator requires inputs like initial and final revenue, user count, or market share to compute growth.
Free TikTok CPM Calculator (Template included)
Enter your ad spend and impressions to calculate TikTok CPM. The calculator provides cost per 1,000 views for precise budgeting.
Free Viral Coefficient Calculator (Template included)
The Viral Coefficient Calculator inputs include average invitations per user and conversion rate, outputting the growth potential of social media campaigns.
Free Website Traffic Growth Rate Calculator (Template included)
Enter initial and final visitor counts and the time period to calculate the percentage change in website traffic.
Free WoW Growth Calculator (Template included)
The WoW Growth Calculator requires input fields for current and previous week’s sales, automatically computing the percentage change.
Free Year-on-Year Growth Calculator (Template included)
Enter current and previous year sales data to calculate the percentage change. The result shows growth or decline.
Free YouTube Cost Per View Calculator (Template included)
The YouTube Cost Per View Calculator estimates ad costs by dividing total campaign expenses by the number of video views.
Free YouTube CPM Calculator (Template included)
The YouTube CPM Calculator estimates ad costs by inputting total ad spend and impressions, calculating cost per 1,000 views.
Free YouTube Money Calculator (Template included)
The YouTube Money Calculator estimates potential earnings by analyzing video views, engagement rates, and ad interaction metrics.
