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SEO Serp tracking dashboard template

Get the actual SEO Serp tracking dashboard template used by Porter to monitor your SEO performance. This dashboard compares the dates when Google rolls out algorithm updates with your website traffic so you can tell how you’re impacted.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO Serp tracking dashboard template overview

With this SERP tracking dashboard example, you can monitor specific metrics such as keyword rankings, organic traffic, and click-through rates. For example, you can segment the data by search engine to see performance differences on Google, Bing, and Yahoo. You can also share the dashboard via pdf, link, or email to influence teams or clients. For instance, you can highlight improvements in keyword rankings to showcase the effectiveness of your SEO strategy. Lastly, you can answer questions such as, “Which keywords have shown the most improvement in rankings?” or “How has organic traffic changed over time?” with the data provided in this dashboard.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Average order value – Customer lifetime value

Engagement metrics

– Click-through rate – Conversion rate – Bounce rate

Visibility metrics

– Conversion rate – Click-through rate – Return on investment – Average order value – Cart abandonment rate – Revenue per visitor – Customer lifetime value – Repeat purchase rate – Churn rate

Dimensions

Campaign

– Keyword performance – Competition – Conversion rates

Audience

– Demographics (age, gender, income) – Behavior (purchase history, frequency of purchases) – Location (urban, suburban, rural)

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A SERP tracking report should include visibility metrics such as organic and paid search impressions, click-through rate, and keyword rankings. It should also cover engagement metrics like bounce rate, time on page, and pages per session, segmented by campaign, channel, and audience. Lastly, conversion metrics like conversion rate, lead generation, and sales should be included, segmented by content, objective, and date. For example, highlighting the top performing keywords for a specific campaign or the conversion rate by landing page.
To analyze SERP tracking data, 1) choose visibility metrics like organic search rank and keyword position, engagement metrics such as click-through rate and bounce rate, and conversion metrics like conversion rate and lead generation. 2) Add context by comparing these metrics vs cost, date range, goals, industry averages, and benchmark data. 3) Segment data by campaign, channel, audience demographics, content performance, objective (such as brand awareness or ecommerce sales), and date to identify trends and opportunities. For example, compare the organic search rank of specific keywords against industry benchmarks to gauge performance.
To build a SERP tracking dashboard, 1) connect your Google Analytics and Google Search Console accounts. 2) Select metrics such as organic traffic, keyword rankings, and click-through rates to monitor performance. 3) Segment data by campaign, channel (organic, paid), audience (new vs returning), product, customer content (blog posts, product pages), objective (brand awareness, conversions), and date. 4) Add filters or buttons for keyword, location, device, and search appearance to make your report interactive. 5) Share your SERP tracking dashboard via PDF, scheduled emails, or links.
A SERP (Search Engine Results Page) tracking dashboard is a tool that visualizes a website’s ranking on search engine result pages for specific keywords. It is significant for businesses as it helps in monitoring SEO performance, identifying opportunities for improvement, and making data-driven decisions. Tools like SEMrush, Ahrefs, or Moz are commonly used to create such dashboards, which typically include key elements like keyword rankings, search volume, click-through rates, and competitor analysis. Real-time data monitoring is crucial as it allows businesses to react promptly to changes in their SERP rankings. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

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