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Content marketing dashboard template

Get the actual Content marketing dashboard template used by Porter to monitor your Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Content marketing dashboard template overview

With this Content Marketing dashboard example, monitor specific metrics such as website traffic, bounce rate, and conversion rate. Break down the data by channels (organic, paid, social media) to identify the most effective marketing strategies. Suggest sharing the dashboard via PDF, link, or email to influence teams or clients. Present the data visually to showcase the success of campaigns, allowing users to highlight key insights and communicate actionable recommendations. Suggest examples of questions that can be answered with the data, such as “Which blog posts generate the most leads?” or “How does social media engagement impact website traffic?” Use the dashboard to gain valuable insights and make data-driven decisions to optimize content marketing efforts.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion Rate – Cost Per Conversion – Revenue Per Conversion

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Website traffic – Search engine rankings – Social media reach

Dimensions

Campaign

– Content Marketing: 1. Demographics 2. Psychographics 3. Behavior

Audience

– Target audience demographics – Target audience psychographics – Target audience behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A content marketing report should include a breakdown of metrics by visibility, engagement, and conversion metrics. Data should be segmented by campaign, channel, audience, content, objective, and date. For example, include metrics like the number of impressions, click-through rates, time spent on page, social shares, leads generated, and conversions.
To analyze data for a Content Marketing report, 1) choose visibility metrics like organic search traffic, impressions, and social media reach. Break engagement metrics down by user comments, shares, and time spent on page. For conversion metrics, consider lead generation, newsletter sign-ups, and sales. 2) add context by comparing against previous cost per click, date range, goals achieved, conversion rates, and industry benchmarks. For example, compare current cost per click to the past month or year. 3) Segment data by campaign (e.g., email campaign, social media campaign), channel (e.g., Facebook, Twitter), audience (e.g., age, gender), content type (e.g., blog post, video), objective (e.g., brand awareness, lead generation), and date.
To build a Content Marketing dashboard, 1) connect your data and accounts from platforms like Google Analytics, social media, and email marketing tools. 2) Select metrics such as traffic, engagement, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, content type, objective, and date for a comprehensive view. For example, break down data by blog posts, social media posts, email campaigns, etc. 4) Add filters or buttons for interactivity, such as filtering by date range or content type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Content Marketing Dashboard is a visual tool that displays key metrics and data related to a company’s content marketing efforts. It is significant for businesses as it helps in tracking performance, identifying trends, and making data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, engagement metrics, conversion rates, and ROI. Real-time data monitoring is crucial as it allows for immediate response to changes and trends. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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