Build a report
Sign in with Google
Works with Looker Studio

Acquisition dashboard template

Get the actual Acquisition dashboard template used by Porter to monitor your Marketing performance.
Download template

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Acquisition dashboard template overview

With this acquisition dashboard example, monitor specific metrics such as customer acquisition cost, conversion rate, and lead quality. Break down the data by channel, campaign, and demographic to identify top-performing acquisition sources and target audience segments. Suggest that users can share the dashboard via PDF, link, or email to influence teams or clients. Highlight successful acquisition strategies and demonstrate the impact of marketing efforts on business growth. Suggest examples of questions they could answer with the data, such as “Which marketing channel has the highest ROI for customer acquisition?” and “How does the lead quality vary across different campaigns?” Use the insights to optimize acquisition strategies and drive more effective decision-making.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition – Return on investment (ROI)

Engagement metrics

– Social media engagement rate – Email click-through rate – Website bounce rate

Visibility metrics

– Impressions – Click-through rate (CTR) – Website traffic

Dimensions

Campaign

– Target audience – Campaign goals – Messaging and content strategy

Audience

– Demographic breakdown – Geographic breakdown – Behavioral breakdown

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A X report should include visibility metrics such as impressions and reach, engagement metrics like click-through rate and interaction rate, and conversion metrics including conversion rate and cost per acquisition. Data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report might show the performance of a Facebook ad campaign targeted at women aged 25-35 on a specific date.
To analyze Acquisition data, 1) choose metrics such as website visitors (visibility), click-through rate (engagement), and conversion rate (conversion). 2) Compare these metrics against cost per acquisition, date range, set goals, industry rates, and benchmarks for this type of acquisition. 3) Segment data by campaign (e.g. email, social media ads), channel (e.g. organic, paid search), audience (e.g. age, location), content (e.g. blog post, infographic), objective (e.g. sales, newsletter sign-ups), and date. For example, compare the click-through rate of a paid search campaign to the industry benchmark for that channel.
To build an Acquisition dashboard, 1) connect your data and accounts such as Google Analytics, CRM, or social media platforms. 2) Select metrics to monitor performance like traffic sources, new users, bounce rate, and conversion rate. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand where new users are coming from and their behavior. 4) Add filters or buttons to make your report interactive, for example, filter by date range or traffic source. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Acquisition Dashboard is a visual representation of key metrics that help businesses understand their customer acquisition efforts, including sources, costs, and conversion rates. It is significant for businesses as it aids in making informed decisions, optimizing strategies, and tracking ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, new customers, cost per acquisition, and conversion rates. Real-time data monitoring is crucial as it provides up-to-date insights for immediate action. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates