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Instagram Competitors integration for Google Sheets

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Import all your Instagram Competitors data

All the fields from Instagram Public Data API hourly, daily, weekly.

Visibility

Impressions, Reach, Followers

Comparisons

People Talking About, Share of Voice

Audience

Followers, Following

Engagement

Engagements, Engagement rate, Comments

Posts

Post image, Copy, Link

Competitors

Engagements vs Followers

Visualize +200 fields

+ 90 metrics

+ 90 dimensions

Includes custom fields

See fields list

How to connect Instagram Competitors data to Google Sheets

Set up once, and let your data be refreshed everyday

To integrate Instagram Competitors data into Google Sheets, follow these steps: 

  • Step 1: Install the Google Sheets add-on.
  • Step 2: Type the Instagram usernames from your competitors (and your business) you want to track.  
  • Step 3: Set up a query defining accounts, date range, metrics, and dimensions. 
  • Step 4: save your queries and schedule data refreshes hourly, weekly, or daily.
    Complete tutorial: Import Instagram Competitors data on Google Sheets.

Blend your cross-channel data

to get accurate marketing KPIs and a single source of truth.

Blend Instagram Competitors with GA4

Measure conversions coming from Instagram Insights (monitoring your own accounts) by combining traffic data and UTMs. (Tools like LinkTree might be required to track UTMs).

Tag or group by topic or hashtag

Categorize performance by content pillars, topics or hashtags to spot best-performing content and prioritize what resonates the most with your competitors’ audience and identify new content ideas

Cross-channel social media reports

Blend reach, impressions, followers, and engagements across all your Social Media channels to have a holistic view of your performance

Compare vs a Goal

Blend your social media performance data with a Google Sheets with goals data to compare actual vs target

Monitor your Instagram Competitors performance

To reach your goals, align your team, and tell when things are working or not.

Set alerts and notifications

connect with Zapier or Make.com to send email or Slack alerts

Visualize your funnel

Blend PPC, CRM, OR GA4 data togehter

Filter and segment

by ad account, client, campaign, audience

Set and visualize goals

By adding columns to track progress towards objectives

Share and present reports and unlock AI

to influence your team or clients

Connect to Google Slides, Canva, or Graphy

For beautiful presentations with real-time data

Sync with Google Looker Studio or Power BI

and present your data on interactive dashboards, without the stability/speed limitations of connectors

Let AI give insights from your data

Use Open AI or Bard to give you analysis summaries

How Porter is different

Unlimited, free support via chat, email, and calls

We hire marketers to do customer support or book calls with our founders to personally:

  • Set up or fix reports
  • Train you (and your team) on Looker Studio
  • Give you recommendations
Book Juan (CEO)

+100 free templates and tutorials

Learn everything about marketing reporting and how to win with your marketing data—or nothing, with templates.

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Simple, fair pricing

  • Only pay for accounts connected to your reports 
  • 14-day 100% refund + keep the service free*  
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