TikTok Logo TikTok
Google Looker Studio Logo Google Looker Studio

TikTok integration for Looker Studio

Connect your TikTok data to Google Looker Studio for free—analyze followers, video views, engagement, audience demographics, and acquisition with customizable dashboards and real-time insights.
TikTok Ads Dashboard

Free TikTok report templates for Looker Studio

Why marketers choose Porter

Porter


✓ No-code marketing data warehouse

Others


✓ Connectors & ETL

Storage Built-in, self-managed BigQuery with automated transformations, transfers, queries, and costs included. Requires setting up your own BigQuery project, managing tables, transfers, and costs.
Data syncing Switch between stored BigQuery and real-time API data in the same connection. Either stored (manual BigQuery setup) or real-time, not both.
Data blending Auto-blend TikTok video views with Google Ads spend by date, campaign, and country. Manual table selection, field mapping, and join setup.
Destinations Looker Studio + Google Sheets in one subscription. Separate price per destination.

How to connect TikTok to Looker Studio

To connect TikTok to Google Looker Studio (formerly Data Studio), follow these steps:

Step 1: Go to powermetrics.com and start a free trial (free forever plan available)

Step 2: Log in with the same Google email you use for Looker Studio

Step 3: Select the "single data source" report type to start your TikTok dashboard

Step 4: Connect TikTok insights and link your TikTok account to PowerMetrics

Step 5: Select your TikTok account and create your report to track organic performance and share insights

Dashboard features: Track KPIs: followers, new followers, video views, profile views. Connect multiple TikTok accounts, filter by date range, and use four template pages: profiles, video, audience, acquisition.

Profile data: See follower counts and trends, profile views over time, and monitor your TikTok growth with visualizations and historical data for your accounts.

Video performance: View thumbnails, captions, URLs, and see views, comments, likes, and new followers per video to analyze which content drives the most engagement.

Audience breakdown: Analyze your audience by gender, age, city, and country to understand who is engaging with your TikTok content and where your reach is growing.

Acquisition data: See audience types (followers, new viewers, return viewers), traffic sources (For You page, profile, direct messages), and country engagement per post.

Customization: Create new pages, add scorecards for metrics, build tables for video performance, add charts for demographic breakdowns, and match dimensions with the right metrics.

+200 fields from the TikTok Analytics API

All TikTok fields

Access every TikTok organic metric—profile, video, audience, and acquisition data—plus calculated stats like net follower growth, engagement rate, and retention, all in one dashboard.

All breakdowns

Segment by every available TikTok breakdown: video, profile, audience, city, country, gender, age, device, and traffic source, for granular analysis and reporting.

All time windows

Filter and compare metrics by any date range—day, week, month, quarter, year, or custom periods—so you can analyze trends and campaign impact over time.

Video previews & assets

See video thumbnails, captions, and direct URLs alongside performance metrics, so you can connect creative content with engagement and audience insights.

Marketer-friendly naming

All fields use TikTok’s native names—profile, video, audience—making it easy for marketers to recognize and blend with other platforms like GA4 or CRM data.

Full account granularity

Connect and report on multiple TikTok accounts, with data segmented by profile, video, audience, and acquisition, for complete multi-account management.

Profile Identity

TikTok Profile Name
TikTok Username
TikTok Profile Link
TikTok Business Profile
TikTok Verified

Bio & Visuals

TikTok Bio Description
TikTok Profile Image

Followers

TikTok Total Followers
TikTok Net Follower Growth

Video Metrics

TikTok Video Views
TikTok Post Count

Engagement

TikTok Total Likes
TikTok Comments
TikTok Shares

Profile Actions

TikTok Profile Views
TikTok Bio Link Clicks

Audience

TikTok Top Countries
TikTok Gender Split
TikTok Age Groups

Video Details

TikTok Video Caption
TikTok Video Duration
TikTok Video Thumbnail

Video Performance

TikTok Video Views
TikTok Engagements
TikTok Watch Time

Stories

TikTok Replies
TikTok Exits

Time

TikTok Date
TikTok Month
TikTok Day of Week

TikTok connector pricing

Free forever plan included. Plans start at $15/month. Only pay per TikTok Ads account connected.
  • Unlimited 14-day trial: Connect any number of TikTok Ads accounts to Looker Studio
  • Free forever: Up to 3 TikTok Ads accounts with 30-day history
  • Pay per account: Add or remove TikTok ad accounts anytime
  • Sheets included: Send data to both Looker Studio and Google Sheets in one subscription
  • Unlimited users: No extra cost for team members
  • Volume discounts: The more TikTok ad accounts you connect, the lower the price per account
$12.5/mo

Billed annually

Avg. price per account: $12.5/mo

Start 14-day free trial