Instagram Insights
Google Looker Studio
Analyze audience demographics, growth, and engagement with a free Looker Studio template powered by the Instagram connector.
View TemplateTrack reach, engagement, and top posts with a free Looker Studio template.
View TemplateMonitor stories impressions, reach, and completion rate with a free template.
View Template
Porter✓ No-code marketing data warehouse |
Others✓ Connectors & ETL |
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|---|---|---|
| Storage | Built-in, self-managed BigQuery with automated transformations, transfers, queries, and costs included. | Requires setting up your own BigQuery project, managing tables, transfers, and costs. |
| Data syncing | Switch between stored BigQuery and real-time API data in the same connection. | Either stored (manual BigQuery setup) or real-time, not both. |
| Data blending | Blend Instagram post reach, likes, and comments with follower growth and story impressions automatically. | Manual table selection, field mapping, and join setup. |
| Destinations | Looker Studio + Google Sheets in one subscription. | Separate price per destination. |
Step 1: Go to portermetrics.com, create a report and select Single data source
Step 2: Select Instagram Insights, click Add profile and authorize your Facebook profile
Step 3: Opt in to all current and future pages, allow permissions and confirm access
Step 4: Select the Instagram Business profiles you want to use and click Create report
Step 5: Wait for Looker Studio to load, click Save and Share, then Acknowledge and Save
Full tutorial: How to connect Instagram Insights to Google Looker Studio
Access every Instagram Insights field—profile, posts, stories, reels, audience, and more—plus calculated metrics like engagement rate and best time to post.
Segment by post type, story type, audience demographics, device, country, city, day, hour, and every breakdown supported by Instagram Insights.
Analyze metrics by date, week, month, quarter, year, or custom periods—compare performance across any time window in a single dashboard.
Instantly view post images, captions, story pictures, and direct links—connect creative content with performance metrics for deeper analysis.
Fields are named just like in Instagram Insights—followers, reach, impressions, engagement—making it easy for marketers to analyze and blend data.
Drill down by post, story, reel, audience segment, time, and more—track every metric at the most detailed level supported by Instagram’s API.
