Google Looker Studio

Google Analytics 4 integration for Looker Studio

Connect your Google Analytics 4 data to Looker Studio for free—analyze users, sessions, conversions, ecommerce, attribution, traffic sources, engagement, demographics, and AI-driven traffic in one dashboard.

Free Google Analytics 4 report templates for Looker Studio

GA4 Attribution Dashboard

Visualize and compare attribution models, conversion paths, and touchpoints for your GA4 data in Looker Studio.

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GA4 Dashboard Template

Comprehensive overview of sessions, users, engagement, and conversions from GA4 in Looker Studio.

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GA4 Acquisition Report

Analyze traffic sources, channels, and user acquisition trends from GA4 in Looker Studio.

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GA4 Audience Report

Explore audience by demographics, interests, devices, and locations using GA4 data in Looker Studio.

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Content Performance Dashboard

Track and compare the performance of your content: top pages, engagement, and conversions using GA4 in Looker Studio.

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Why marketers choose Porter

	Porter ✓ No-code marketing data warehouse	Others ✓ Connectors & ETL
Storage	Built-in, self-managed BigQuery with automated transformations, transfers, queries, and costs included.	Requires setting up your own BigQuery project, managing tables, transfers, and costs.
Data syncing	Switch between stored BigQuery and real-time API data in the same connection.	Either stored (manual BigQuery setup) or real-time, not both.
Data blending	Blend GA4 events with Google Ads campaigns—match conversions, sources, and UTM parameters automatically.	Manual field mapping and join setup for GA4 and Google Ads data.
Destinations	Looker Studio + Google Sheets in one subscription.	Separate price per destination.

How to connect Google Analytics 4 to Looker Studio

To connect Google Analytics 4 to Google Looker Studio (formerly Data Studio), follow these steps:

Step 2: Sign in with the Google account linked to your GA4 property and grant the requested permissions to Porter Metrics

Step 4: Wait for Looker Studio to load your GA4 dashboard, then click Save and Share, acknowledge, and save to complete the connection

Step 5: Explore the GA4 template with visualizations for conversions, engagement, acquisition, funnels, AI traffic, content, audience, and ecommerce

Full tutorial:How to connect Google Analytics 4 to Looker Studio

+200 fields from the Google Analytics 4 data model

All GA4 fields (and more)

Access every field available in Google Analytics 4—hundreds of dimensions and metrics—plus calculated values like engagement rate, DAU/MAU, and custom event ratios not found in the GA4 UI.

All aggregations

Retrieve every event and conversion with full aggregation options: unique users, sessions, events, and revenue. For example: new users, engaged sessions, and unique purchases.

All attribution models

Get every attribution model supported by GA4—data-driven, last click, first click, linear, and position-based—within a single connection. Compare models side by side in your reports.

Event and page previews

Along with performance metrics, Porter retrieves event and page details—like page titles, URLs, and event parameters—so you can connect reporting directly with content and user actions.

Marketer-friendly naming

We name fields exactly as in GA4, so events, conversions, and audiences are familiar to marketers. At the same time, we standardize them for blending with PPC, CRM, and other data.

Full granularity

Segment data by event, page, source, medium, campaign, device, location, audience, hour, date, and every other breakdown supported by Google Analytics 4.

Users

Active users (1, 7, 28 days)

New vs. Returning users

User engagement

Sessions

Engaged sessions

Avg. session duration

Attribution

Campaign

Source / Medium

Google Ads campaign

Traffic Source

First user source

Session source

Google Ads keyword

Ecommerce

Purchases

Revenue

Add to carts

Pages & Screens

Page views

Landing page

Platform & Device

Device type

Operating system

Demographics

Gender

Age

Geography

Country

City

Time

Date

Hour of day

Google Analytics 4 connector pricing

Free forever plan included. Plans start at $15/month. Only pay per Google Analytics 4 property connected.

Pay per property: Add or remove GA4 properties anytime
Sheets included: Send data to both Looker Studio and Google Sheets in one subscription
Unlimited users: No extra cost for team members
Volume discounts: The more GA4 properties you connect, the lower the price per property

Monthly Annual (save 17%)

Accounts

$12.5/mo

Billed annually

Avg. price per account: $12.5/mo ↓

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Learn Looker Studio

Connect your data

Paid Media

Google

Social Media

E-commerce & CRM

Paid Media

Google

CRM & Email

E-commerce

Social Media

Competitor Analysis

KPIs

Paid media

Google

Social media

E-comm & CRM

Billing

Google Analytics 4 integration for Looker Studio

Free Google Analytics 4 report templates for Looker Studio

GA4 Attribution Dashboard

GA4 Dashboard Template

GA4 Acquisition Report

GA4 Audience Report

Content Performance Dashboard

Why marketers choose Porter

Porter

Others

How to connect Google Analytics 4 to Looker Studio

+200 fields from the Google Analytics 4 data model

All GA4 fields (and more)

All aggregations

All attribution models

Event and page previews

Marketer-friendly naming

Full granularity

Users

Sessions

Attribution

Traffic Source

Ecommerce

Pages & Screens

Platform & Device

Demographics

Geography

Time

Google Analytics 4 connector pricing

Accounts

Tutorials