The top Whatagraph alternatives in 2026 are Porter Metrics, Supermetrics, Dataslayer, AgencyAnalytics, Windsor.ai, Coupler.io, and Databox. Marketing teams and agencies switch from Whatagraph primarily because of high pricing (Professional plan starts at $249/month), a proprietary reporting platform that locks you out of Looker Studio and Google Sheets natively, and limited connector depth compared to dedicated data pipeline tools. The alternatives on this list range from $15 to $199/month for entry plans.
Quick answer — Best Whatagraph alternatives in 2026
- Porter Metrics — Best overall for marketing teams and agencies (from $15/mo)
- Supermetrics — Largest connector library with 150+ integrations (from $37/mo)
- Dataslayer — Budget-friendly ETL with the highest G2 rating (from $39/mo)
- AgencyAnalytics — Competing all-in-one agency reporting platform (from $79/mo)
- Windsor.ai — Multi-touch attribution with 325+ connectors (from $19/mo)
- Coupler.io — ETL-first approach for spreadsheets and warehouses (from $49/mo)
- Databox — KPI dashboards with goal tracking and benchmarks (from $59/mo)
All tools tested hands-on. Pricing verified March 2026. Jump to full comparison →
Disclosure: I’m Juan, founder of Porter Metrics, a Whatagraph alternative with 6+ years in the market. Every claim in this article is based on public data and verifiable facts so you can make an objective comparison.
Why look for a Whatagraph alternative
Marketing teams search for Whatagraph alternatives because of the following issues:
Whatagraph’s Professional plan starts at $249/month, making it one of the most expensive tools on this list. The free plan only includes 5 source credits with limited integrations, which is barely enough to evaluate the platform meaningfully
Whatagraph uses its own dashboard builder instead of Looker Studio or Google Sheets. If you want to move your reports to another tool, you have to rebuild everything from scratch — your data visualizations do not transfer
Whatagraph offers 55+ connectors, significantly fewer than Supermetrics (150+), Windsor.ai (325+), or Coupler.io (400+). Advanced integrations like TikTok Ads and Pinterest require the Boost plan at ~$675/month
Data transfer to BigQuery, Google Sheets, and Looker Studio is only available on paid plans. There is no native Snowflake or Redshift support, limiting enterprise data workflows
Whatagraph was founded in 2015 in Vilnius, Lithuania, and has grown to serve agencies and marketing teams looking for visual, drag-and-drop reporting. It positions itself as an all-in-one platform that combines data connectors with a built-in report builder, automated scheduling, and white-label capabilities.
To be fair, Whatagraph has genuine strengths: the drag-and-drop report builder is easy to use for non-technical marketers, automated report scheduling saves time on client delivery, and the white-label options are well-suited for agencies. The issues that drive teams to alternatives are about cost, platform lock-in, and connector coverage.
1. High cost relative to features
Whatagraph’s pricing puts it in the premium tier for marketing reporting tools. Here is the current pricing structure:
| What’s included | Free | Professional ($249/mo) | Premium ($499/mo) | Custom |
|---|---|---|---|---|
| Source credits | 5 | 25 | 50 | Custom |
| Integrations | Essential only | Essential + Advanced | All integrations | All + custom |
| Custom branding | No | Yes | Yes | Yes |
| Data transfer | No | BigQuery, Sheets, Looker Studio | BigQuery, Sheets, Looker Studio | BigQuery, Sheets, Looker Studio |
| Priority support | No | No | Yes | Dedicated CSM |
In comparison: Porter Metrics starts at $15/month per account with all destinations (Looker Studio, Google Sheets, Power BI, BigQuery), unlimited users, and 100+ report templates included. No proprietary platform lock-in.
2. Proprietary platform lock-in
Whatagraph’s built-in dashboard builder means your reports live inside their ecosystem. This creates several challenges for growing teams:
- You cannot export report layouts to Looker Studio, Tableau, or Power BI — if you switch tools, all dashboards must be rebuilt
- Customization is limited compared to Looker Studio’s flexible widget system or Power BI’s DAX formulas
- Advanced users who need SQL access, custom transformations, or complex calculated fields hit the platform’s ceiling quickly
- There is no open API for programmatic report generation or custom integrations
Porter Metrics sends data directly to Looker Studio, Google Sheets, Power BI, and BigQuery — tools your team already knows. No proprietary lock-in, no rebuilding if you switch providers.
3. Better suited for simple agency reports
Whatagraph excels at producing quick visual reports for client delivery, but teams that need deeper analytics find limitations:
| Consideration | Whatagraph | Porter Metrics |
|---|---|---|
| Minimum cost | $249/mo (Professional, 25 credits) | $15/mo (1 account, all features) |
| Report platform | Proprietary only (locked in) | Looker Studio, Google Sheets, Power BI (your choice) |
| Report templates | Built-in templates (limited to Whatagraph format) | 100+ Looker Studio templates, installable in one click |
| Data blending | Cross-channel widgets (within Whatagraph only) | Automatic cross-source blending: dates, campaigns, UTMs, metrics pre-combined |
| Data warehouse | BigQuery transfer on paid plans only | Built-in BigQuery storage with managed backfills |
Whatagraph versus alternatives: quick comparison
Here is a side-by-side overview of how each alternative compares to Whatagraph on the factors that matter most: pricing, connectors, free tier availability, and user ratings.
| Tool | Best for | Starting price | Connectors | Free plan | G2 Rating |
|---|---|---|---|---|---|
 Whatagraph |
Visual drag-and-drop agency reports | $249/mo | 55+ | Yes (5 credits) | 4.5/5 |
 Porter Metrics Top Pick |
Marketing teams and agencies on Looker Studio, Sheets, or BigQuery | $15/mo | 25+ | Yes | 4.4/5 |
 Supermetrics |
High-volume ETL to warehouses and spreadsheets | $37/mo | 150+ | No | 4.3/5 |
 Dataslayer |
Budget ETL with high user satisfaction | $39/mo | 51 | Yes | 4.8/5 |
 AgencyAnalytics |
All-in-one agency reporting and SEO | $79/mo | 80+ | No | 4.7/5 |
 Windsor.ai |
Multi-touch attribution on a budget | $19/mo | 325+ | Yes | 4.6/5 |
 Coupler.io |
ETL workflows to Google Sheets and spreadsheets | $49/mo | 400+ | Yes | 4.9/5 |
 Databox |
KPI dashboards with goal tracking | $59/mo | 120+ | No (14-day trial) | 4.4/5 |
G2 ratings as of March 2026. Pricing is monthly, billed monthly unless noted. Annual billing saves 15–25% on most tools.
Pricing comparison
Free forever plans
Several alternatives to Whatagraph offer permanent free tiers beyond trial periods. Whatagraph’s free plan gives you only 5 source credits with Essential integrations. Here is how the free options compare:
| Platform | Connectors | Accounts | Users | Destinations | Key Limitation |
|---|---|---|---|---|---|
| Porter Metrics |
Any | 3 | Unlimited | All | 30-day data history |
| Whatagraph |
Essential only | 5 credits | Unlimited | Reports only (no BigQuery/Looker Studio) | No white-label · Essential integrations only |
| Dataslayer |
Any | 1 | 1 | 1 | Manual daily refresh · 1 user |
| Windsor.ai |
1 source | 1 | 1 | All | 5M MAR · 1 data source |
| Coupler.io |
Any | 1 | 1 | 1 | No auto-refresh · 100 rows/run · 1 active data flow |
AgencyAnalytics and Databox do not offer free plans. Both offer 14-day free trials.
All plans and pricing models
Each tool uses a different pricing model. This table shows the entry, mid, and top plan as published on each tool’s pricing page. Prices are monthly (billed monthly) unless noted.
| Tool | Pricing model | Entry | Mid | Top / Enterprise | Free plan | Trial |
|---|---|---|---|---|---|---|
| Whatagraph |
Per source credits. Integrations tiered by plan | $249/mo Professional: 25 credits, custom branding |
$499/mo Premium: 50 credits, priority support |
Custom Custom: dedicated CSM, all integrations |
Yes (5 credits) | No |
| Porter Metrics |
Per data source account. All destinations, users, and features included | $15/mo 1 account, all destinations, all features |
$40/mo 5 accounts, all destinations |
Custom BigQuery, unlimited sources |
Yes | 14 days |
| Supermetrics |
Per destination + per source + per account + per user | $37/mo Starter: 3 sources, 1 dest, weekly refresh |
$199/mo Growth: 7 sources, 1 dest, daily refresh |
$499/mo+ Pro/Enterprise: 10+ sources, BigQuery, custom metrics |
No | 14 days |
| Dataslayer |
Per source + per account + per destination | $39/mo Starter: 3 sources, 3 accounts, 1 dest |
$139/mo Advanced: 7 sources, 50 accounts |
$419/mo Pro: 10 sources, 100 accounts |
Yes | 15 days |
| AgencyAnalytics |
Per client. Staff users included by plan | $79/mo Freelancer: 5 clients, 80+ integrations |
$179/mo Agency: 10 clients, unlimited staff |
$349/mo Agency Pro: 15 clients, benchmarks |
No | 14 days |
| Windsor.ai |
Per data sources + accounts + destination tasks | $19/mo Basic: 3 sources, 75 accounts, 5 dest. tasks |
$118/mo Standard: 7 sources, 75 accounts |
$299/mo Plus: 10 sources, 200 accounts |
Yes | 30 days |
| Coupler.io |
Per account. Workflow-based ETL | $49/mo Starter: 2 users, 500 runs/mo |
$132/mo Professional: 15 accounts, 3 dests |
$259/mo Team: 50 accounts, unlimited dests |
Yes | 7 days |
| Databox |
Per data sources. Unlimited users on all plans | $59/mo Starter: 11 data sources, unlimited dashboards |
$199/mo Professional: advanced metrics, custom queries |
$499/mo Growth: AI summaries, benchmarks, warehouse |
No | 14 days |
Prices as of March 2026. Billed monthly unless noted. Annual billing typically saves 15-25%.
Price vs. data sources: tools with per-account pricing
This chart compares tools that charge per data source. Porter Metrics is excluded because it charges per connected account, not per data source. Whatagraph is excluded as the incumbent tool. Bubble size = accounts included.
Integrations: Connectors and destinations
| Tool | Connectors | Destinations |
|---|---|---|
| Whatagraph |
55+ | Own platform + BigQuery, Sheets, Looker Studio |
| Porter Metrics |
25+ | Looker Studio, Google Sheets, Power BI, BigQuery |
| Supermetrics |
150+ | 19 destinations |
| Dataslayer |
51 | 13 destinations |
| AgencyAnalytics |
80+ | Own platform (white-label dashboards) |
| Windsor.ai |
325+ | 15+ destinations |
| Coupler.io |
400+ | ~20 destinations |
| Databox |
120+ | Own platform (KPI dashboards) |
Connector counts are based on each tool’s official integrations page.
Features to look for
Beyond connectors and destinations, these capabilities set marketing data tools apart. Most platforms offer some version of these, but depth and plan availability differ significantly.
Data blending
Combining data from multiple sources into a single view. For example, merging Meta Ads spend with Shopify revenue to calculate ROAS, or combining Google Ads and LinkedIn Ads to see total ad spend by campaign.
Data transformations
Custom metrics, calculated fields, renamed dimensions, and formulas applied to your data before it reaches the destination. Examples: creating a “Cost per Lead” metric from spend divided by conversions.
Built-in storage
Some APIs return large datasets that need a data warehouse. Tools with built-in storage handle this automatically. Tools without it require you to set up your own BigQuery or Snowflake instance.
Alerts and notifications
Automated messages when something changes: a campaign overspends, traffic drops, or a data sync fails. Delivered via email, Slack, or in-app.
AI features
Natural language queries, AI-generated summaries, anomaly detection, and forecast modeling. These are becoming standard, though the depth varies across tools.
White-label reporting
Custom branding on reports and dashboards with your agency’s logo, colors, and domain. Essential for agencies that deliver client-facing reports.
The 7 best Whatagraph alternatives in 2026
Porter Metrics
Cross-Channel Marketing Reports & AI Automation
Porter Metrics is a no-code marketing reporting platform that measures performance tied to bottom-line revenue and profit across all channels, products, clients, and campaigns. It connects ad platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads), social media, SEO tools, CRMs (HubSpot, Klaviyo, ActiveCampaign), and e-commerce (Shopify, Amazon) to destinations like Looker Studio, Google Sheets, Power BI, and BigQuery.
Unlike Whatagraph where reports live inside a proprietary platform, Porter Metrics delivers data directly to the tools you already use. All plans include unlimited users, no additional usage fees, and 100+ Looker Studio templates installable in one click. No platform lock-in.
- All destinations included on every plan (Looker Studio, Sheets, Power BI, BigQuery, Slack, Zapier) — no proprietary platform lock-in like Whatagraph
- Automatic data blending across sources: dates, campaign names, UTM parameters, spend, impressions, clicks, conversions, and revenue are unified automatically. No manual widget configuration
- Best HubSpot and Shopify ETL on this list: Porter automatically manages backfills and stores data in a built-in BigQuery warehouse, so reports are fast and reliable from the start
- AI Workflow Builder for alerts, notifications, chat with data, and task automation directly on connected platforms via Slack and Zapier
- Custom metrics and dimensions using natural language (AI-powered), written directly to your BigQuery table
- Largest gallery of Looker Studio templates in the market, with multi-source combinable templates installable in one click
- Fewest connectors on this list (~25 vs. 55+ on Whatagraph). If you need data from a platform Porter does not cover, you would need to use Google Sheets as a workaround or connect via BigQuery
- No built-in report builder — Porter relies on Looker Studio, Google Sheets, and Power BI for visualization, which means an extra tool to learn if you are new to those platforms
- Built exclusively for marketers (social media, PPC, e-commerce, CRM). Not a general-purpose data pipeline
- No SQL editor. Everything is managed through natural language, visual interface, and AI
- Not SOC2 Type 2 certified yet. Porter offers NDAs and client-owned BigQuery as alternatives
Porter Metrics Pricing (source: portermetrics.com/pricing, verified March 2026)
Pay per data source account. All destinations included. Price per account decreases as you add more.
Supermetrics
Market-Leading Data Connector
Supermetrics is the market leader in marketing data connectors. With 150+ connectors and 19 destinations, it provides nearly three times the connector coverage of Whatagraph. Supermetrics supports multiple destinations including Looker Studio, Google Sheets, BigQuery, Snowflake, Power BI, and Excel. Unlike Whatagraph’s proprietary dashboard, Supermetrics feeds data into the reporting tools you already use.
- 150+ connectors, nearly 3x the coverage of Whatagraph’s 55+
- Self-service signup with a 14-day free trial — no restrictions to Essential integrations
- Lower entry price: $37/mo vs. Whatagraph’s $249/mo for Professional
- Supports multiple destinations including BigQuery, Snowflake, Power BI, Excel, and Monday.com
- Strong brand recognition and largest user base, meaning extensive community resources
- Complex per-destination pricing: each plan includes only 1 destination, and adding more costs $37–$187/mo each
- No built-in report builder — requires a separate tool like Looker Studio or Power BI for visualization
- Data transformations (custom metrics, custom dimensions) are not included on any self-service plan
- Customer support is slow: email or chat only, with response times from days to weeks according to G2 reviews
- No free plan available
Supermetrics Pricing (source: supermetrics.com/pricing, verified March 2026)
Pricing depends on destination, data sources, accounts, and users. Each plan includes 1 destination. Annual billing saves ~20%.
Dataslayer
Budget-Friendly Marketing ETL
Dataslayer is a budget-friendly marketing data connector founded in 2020 in Madrid. It scores an impressive 4.8/5 on G2 (295 reviews, 88% five-star), making it the highest-rated tool on this list. At $39/month entry price versus Whatagraph’s $249/month Professional plan, Dataslayer provides significant savings while covering the most common marketing data sources with a pure ETL approach.
- Highest G2 rating on this list: 4.8/5 with 295 reviews (88% five-star)
- Significantly cheaper than Whatagraph: $39/mo vs. $249/mo for paid plans
- Free plan available for testing
- Live chat support with fast response times
- Marketing Mix Modeling (Morpheus) for large advertisers
- Only 51 connectors vs. 55+ on Whatagraph — comparable but no built-in report builder
- No built-in storage: relies entirely on direct API calls
- Data blending and AI features only available from the Advanced plan ($139/mo)
- Enterprise destinations (BigQuery, Snowflake) have strict row limits on lower plans
- Only 1 core destination per plan, additional destinations require add-ons
Dataslayer Pricing (source: dataslayer.ai/new-pricing, verified March 2026)
Pricing per data source, per account, per destination. Annual billing saves ~20%.
AgencyAnalytics
All-in-One Agency Reporting
AgencyAnalytics is the most direct competitor to Whatagraph: both are all-in-one agency reporting platforms with built-in dashboards, white-label options, and automated report delivery. With 80+ integrations and pricing starting at $79/month, AgencyAnalytics offers a more affordable entry point with more connectors. It adds SEO-specific tools like rank tracking and site audits that Whatagraph does not include.
- 80+ integrations, more than Whatagraph’s 55+, at a lower starting price
- Built-in SEO tools: rank tracking, site audits, and backlink monitoring included
- White-label dashboards and reports with custom branding on all plans
- Per-client pricing makes costs predictable for agencies of any size
- 4.7/5 on G2 with 417 reviews — strong user satisfaction
- Proprietary platform like Whatagraph — reports do not export to Looker Studio or Power BI
- $20/month per additional client beyond plan limits adds up quickly for larger agencies
- Integration instability reported on G2: Meta, TikTok, and Google Ads connections break without warning
- No data warehouse destination (no BigQuery, Snowflake, or Redshift)
- No free plan — 14-day trial only
AgencyAnalytics Pricing (source: agencyanalytics.com/pricing, verified March 2026)
Per-client pricing. Additional clients cost $20/month each. Annual billing saves up to 3 months.
Windsor.ai
Multi-Touch Attribution + Data Connectors
Windsor.ai combines marketing data connectors with multi-touch attribution modeling. Founded in 2017 in Zurich and acquired by team.blue in January 2026, Windsor offers 325+ connectors — nearly 6x the coverage of Whatagraph — at a fraction of the price. Starting at $19/month with a free plan included, it is the most affordable paid option on this list for teams that need broad connector coverage.
- Free forever plan with 1 data source and 5M monthly attributed records
- 325+ connectors at a fraction of Whatagraph’s cost ($19/mo vs. $249/mo)
- Built-in multi-touch attribution modeling — unique among connector tools
- Supports all major destinations: Looker Studio, Sheets, BigQuery, Snowflake, Redshift, Power BI
- All connectors included on every plan — no tiered integrations like Whatagraph
- Connector instability: users report broken fields, silent sync failures, and inconsistent data under heavy BigQuery usage
- Too technical for marketers: requires choosing schemas, selecting fields, and mapping them to destinations manually
- Limited data backfill: scheduling only allows 60 days or 6 months of historical data to BigQuery
- Raw data output requires SQL knowledge to clean and structure
- No built-in report builder or templates — purely a data pipeline tool
Windsor.ai Pricing (source: windsor.ai/pricing, verified March 2026)
Pricing based on data sources, accounts, and destination tasks. Free plan available with limitations.
Coupler.io
ETL-First, Spreadsheet-Focused
Coupler.io is an ETL-focused platform that specializes in moving data to spreadsheets and data warehouses. With 400+ connectors — over 7x the coverage of Whatagraph — it provides the broadest data source coverage on this list. Unlike Whatagraph’s proprietary dashboard approach, Coupler.io sends data to Google Sheets, Excel, BigQuery, Looker Studio, and Power BI where you build your own reports.
- 400+ connectors — the broadest coverage on this list, over 7x Whatagraph’s 55+
- Free plan available with 100 rows per run
- Self-service signup — no demo required
- Workflow-based ETL with scheduling and built-in transformations
- Highest G2 rating among broad ETL tools: 4.9/5
- No built-in report builder or dashboard — you must use a separate visualization tool
- Free plan is extremely limited: 100 rows per run, no auto-refresh, 1 active data flow
- Data arrives as raw tables: users must build their own joins and data combinations
- No pre-built marketing report templates
- No white-label capabilities — not designed for client-facing agency reports
Coupler.io Pricing (source: coupler.io/pricing, verified March 2026)
Workflow-based pricing per account. Annual billing saves ~25%.
Databox
KPI Dashboards & Goal Tracking
Databox is a KPI dashboard platform designed for tracking business metrics and goals in one place. With 120+ integrations and a focus on performance monitoring, it provides a different approach than Whatagraph’s report-delivery model. Databox focuses on real-time KPI tracking, goal setting, benchmarking against industry peers, and AI-powered performance summaries. It is best suited for in-house marketing teams that need daily performance visibility rather than client-facing agency reports.
- 120+ integrations, more than double Whatagraph’s connector count
- Goal tracking and benchmarking against industry peers — unique among tools on this list
- AI-powered performance summaries on Growth plan and above
- Unlimited users included on all paid plans
- Mobile app for real-time KPI monitoring on the go
- No free plan — free tier was removed in July 2025, only 14-day trial available
- Proprietary dashboard platform — no export to Looker Studio or Power BI
- Not designed for client-facing agency reports: limited white-label and automated report delivery
- Additional data sources cost $7/month each beyond the plan’s included connections
- Slow customer support reported consistently in G2 reviews
Databox Pricing (source: databox.com/pricing, verified March 2026)
Per data sources. Unlimited users on all plans. Annual billing saves ~20%.
Frequently asked questions
Porter Metrics ($15/mo), Windsor.ai ($19/mo), Supermetrics ($37/mo), Dataslayer ($39/mo), and Coupler.io ($49/mo) all start well below Whatagraph’s $249/mo Professional plan. Porter Metrics, Dataslayer, Windsor.ai, and Coupler.io also offer free forever plans.
Since Whatagraph uses a proprietary dashboard, migration means reconnecting your data sources in a new tool and rebuilding reports. For Looker Studio, tools like Porter Metrics provide 100+ pre-built templates so you do not start from scratch. For Google Sheets, connect your sources through Supermetrics, Dataslayer, or Coupler.io. Porter Metrics handles migration at no extra cost.
Porter Metrics (white-label Looker Studio reports, agency templates, multi-client monitoring from $15/mo), AgencyAnalytics (built-in white-label dashboards, SEO tools, per-client pricing from $79/mo), and Dataslayer (budget-friendly ETL for PPC agencies from $39/mo). If you specifically need a drag-and-drop report builder similar to Whatagraph, AgencyAnalytics is the closest alternative.
Porter Metrics (native connectors, 100+ templates, automatic data blending), Supermetrics (150+ connectors, largest library), Dataslayer (affordable, similar model), and Windsor.ai (325+ connectors, free plan). All four offer direct Looker Studio integration. Whatagraph does offer Looker Studio data transfer on paid plans, but it is not its primary reporting platform.
For BigQuery: Porter Metrics (built-in managed storage with automatic backfills), Supermetrics (Enterprise plan), and Dataslayer. For Snowflake and Redshift: Supermetrics and Windsor.ai. Whatagraph offers BigQuery transfer on paid plans but does not support Snowflake or Redshift.
Yes, but it is very limited. Whatagraph’s free plan gives you 5 source credits with access to Essential integrations only. There is no custom branding, no data transfer to BigQuery or Looker Studio, and advanced integrations are not included. Alternatives with more generous free plans include Porter Metrics (3 accounts, all destinations) and Windsor.ai (1 source, all destinations).
Whatagraph is worth it for agencies that need visual drag-and-drop reports with automated client delivery and white-label branding, and who do not need their data in Looker Studio or a data warehouse. For teams that want to use Looker Studio, Google Sheets, or BigQuery, tools like Porter Metrics ($15/mo) or Supermetrics ($37/mo) provide the same data at a fraction of the cost without platform lock-in.