BigQuery Organizations, Projects, and Billing
HomeGoogle BigQuery for MarketersModule 2 BigQuery Tutorial Google BigQuery: Organizations, Projects, and Billing Explained Santiago Cardozo Marketing Manager at Porter March 19, 2026 Before you start loading data into BigQuery, you need to understand how Google Cloud organizes your resources. The structure has three levels: organizations, projects, and billing accounts. Getting this right from the […]
Create a Google Cloud Account
HomeGoogle BigQuery for MarketersModule 2 BigQuery Tutorial How to Create a Google Cloud Account for BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 Creating a Google Cloud account takes about five minutes. Once you have one, you get access to Google BigQuery, Data Studio (formerly Looker Studio), Cloud Storage, and every other Google […]
Google Sheets vs Data Studio vs BigQuery
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial Google Sheets vs Data Studio (formerly Looker Studio) vs BigQuery: Which Should You Use? Santiago Cardozo Marketing Manager at Porter March 19, 2026 Google Sheets, Data Studio, and Google BigQuery all help marketing teams work with data. But they are not interchangeable. Each tool is built for a […]
Marketing ETL vs General ETL Tools
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial Marketing ETL Tools vs General ETL Tools: What Is the Difference? Santiago Cardozo Marketing Manager at Porter March 19, 2026 Both marketing ETL tools and general ETL tools move data from your sources into a destination like Google BigQuery. But they are built for different users, with different […]
Google BigQuery Cost
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial Google BigQuery Cost: What Marketing Teams Actually Pay Santiago Cardozo Marketing Manager at Porter March 19, 2026 Most marketing teams that use Google BigQuery pay nothing. The free tier covers the majority of standard marketing use cases. But to understand why, you need to know what BigQuery charges […]
What Is Google Cloud?
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial What Is Google Cloud? Santiago Cardozo Marketing Manager at Porter March 19, 2026 Google Cloud is a suite of cloud computing services. It covers storage, data analytics, machine learning, artificial intelligence, and much more. Google Cloud Platform, often called GCP, is the infrastructure that hosts all of these […]
BigQuery vs Snowflake, Redshift, and Azure
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial Google BigQuery vs Snowflake, Redshift, and Azure: Which Is Best for Marketing Teams? Santiago Cardozo Marketing Manager at Porter March 19, 2026 If you are choosing a data warehouse for your marketing data, you will come across four main options: Google BigQuery, Snowflake, Amazon Redshift, and Azure Synapse. […]
What Is a Marketing Data Warehouse?
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial What Is a Marketing Data Warehouse? Santiago Cardozo Marketing Manager at Porter March 19, 2026 A marketing data warehouse is the central database where all your marketing data lives. That means data from your ad platforms, your analytics tools, your CRM, and your e-commerce store, all stored in […]
What Is Google BigQuery?
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial What Is Google BigQuery? Santiago Cardozo Marketing Manager at Porter March 19, 2026 Google BigQuery is a data warehouse. Its job is to store all your marketing data in one place so you can query it, analyze it, and act on it. If you run ads on Meta, […]
How to Connect LinkedIn Pages to Google BigQuery
Step-by-step: how to connect LinkedIn Pages to Google BigQuery. Compare free and paid methods including the Data Transfer Service and Porter no-code connector.