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Author: Juan Bello

Juan Bello the co-founder and CEO of Porter Metrics, is a dedicated marketer who founded the company to help marketers make faster, data-driven decisions without the need for developers or wasting time and money⁠. He has a focus on helping marketing agencies and SMB marketing teams centralize and visualize their data on Looker Studio and Google Sheets without coding or complex setups.

Free CPA Calculator (Template included)

The CPA Calculator requires inputs like total campaign cost and number of conversions to compute the cost per acquisition.

Free Cost Per Engagement Calculator (Template included)

The Cost Per Engagement Calculator requires inputs like total ad spend and number of engagements to compute the CPE value.

Free CPM Calculator (Template included)

Enter ad cost and impressions to calculate CPM. The calculator divides total cost by impressions, then multiplies by 1,000.

Free YouTube Cost Per View Calculator (Template included)

The YouTube Cost Per View Calculator estimates ad costs by dividing total campaign expenses by the number of video views.

Free CPV Calculator (Template included)

The CPV Calculator requires input fields for total ad cost and number of views. It calculates CPV by dividing cost by views.

Free CPvM Calculator (Template included)

The CPvM Calculator inputs include total ad spend and viewable impressions. It outputs the cost per 1,000 viewable impressions.

Free Conversion Rate Calculator (Template included)

Enter the total number of visitors and the number of conversions. The calculator computes the conversion rate percentage.

Free LinkedIn CTR Calculator (Template included)

The LinkedIn CTR Calculator computes your ad’s click-through rate by dividing total clicks by impressions, then multiplying by 100.

Free Google Ads CTR calculator (Template included)

The Google Ads CTR calculator computes the click-through rate by dividing ad clicks by impressions, providing a percentage result.

Free Facebook CTR Calculator (Template included)

The Facebook CTR Calculator computes the click-through rate by dividing ad clicks by impressions, then multiplying by 100.

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Templates

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Resources

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  • Fields Reference
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  • Marketing Calculators
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