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How to analyze your marketing data: a 5-step framework
To analyze your marketing data following the SUMAS framework, begin by understanding your (S) strategy. This involves identifying key aspects of your company, customers, and competition.; define your (U) use cases between client reporting or performance management; map your (M) metrics between conversion, engagement, and visibility; (A) add context by comparing your data vs goals, […]
How to Solve “No Data” Charts on Google Looker Studio in 6 Steps—and why it happens
To know why Looker Studio charts show “No data” and solve it, verify your connections (data sources, accounts, permissions, and authorizations), validate the connection has actual data for the selected date range, verify applied filters, switch to different chart types, and test multiple metrics and dimensions. If it doesn’t work, reach out to Porter Metrics […]
Import Mailchimp to Google Sheets: tutorial & templates (2023)
To Import Mailchimp data to Google Sheets, download the Mailchimp to Sheets add-on, connect your Google account, connect your Mailchimp accounts, choose metrics, dimensions (or breakdowns), and date ranges, and schedule hourly, daily, or weekly data refreshes to monitor your email marketing performance. By the end of the tutorial, you’ll know: Free and paid ways […]
Import Shopify data to Google Sheets: tutorial & templates (2023)
To Import Shopify data to Google Sheets, download the Shopify to Sheets add-on, connect your Shopify account, select stores, set a conversion window, metrics, dimensions (or breakdowns), and date ranges, and schedule hourly, daily, or weekly data refreshes to monitor your Shopify campaigns performance and automate your marketing reports. By the end of the tutorial, […]
Import HubSpot to Google Sheets: tutorial & templates (2023)
To Import HubSpot data to Google Sheets, download the HubSpot to Sheets add-on, connect your Google account, connect your HubSpot account, select accounts, metrics, dimensions (or breakdowns), and date ranges, and schedule hourly, daily, or weekly data refreshes to monitor your website and marketing performance. By the end of the tutorial, you’ll know: Free and […]
Import Google Business Profile data to Google Sheets: tutorial & templates (2023)
To Import Google Business Profile data to Google Sheets, download the Google Business Profile to Sheets add-on, connect your Google account, select locations, metrics, dimensions (or breakdowns), and date ranges, and schedule hourly, daily, or weekly data refreshes to monitor your Local SEO performance. By the end of the tutorial, you’ll know: Free and paid […]
