How to analyze your marketing data: a 5-step framework

To analyze your marketing data following the SUMAS framework, begin by understanding your (S) strategy. This involves identifying key aspects of your company, customers, and competition.; define your (U) use cases between client reporting or performance management; map your (M) metrics between conversion, engagement, and visibility; (A) add context by comparing your data vs goals, […]

How to Solve “No Data” Charts on Google Data Studio in 6 Steps—and why it happens

To know why Data Studio (formerly Looker Studio) charts show “No data” and solve it, verify your connections (data sources, accounts, permissions, and authorizations), validate the connection has actual data for the selected date range, verify applied filters, switch to different chart types, and test multiple metrics and dimensions. If it doesn’t work, reach out […]