Supermetrics Review 2026: Features, Pricing, Pros & Cons

TL;DR:
ETL tool for marketing
and data teams.

  • Serves 17,000+ customers, reporting on >10% of global ad spend.
  • Achieves over $70 million in annual recurring revenue (ARR) by 2024.
  • 200 marketing and sales integrations, including hard-to-find enterprise integrations.
  • Data destinations: Google Sheets, Excel, Looker Studio, BigQuery, RedShift, Snowflake, etc.
  • Pricing: Essential at $87/month for 11 data sources; Core at $299/month for 30 sources; Super at $724/month for 82 sources; Custom pricing for unlimited users and all 119 data sources.
  • Extra fees for additional users and data sources across all plans.
  • Reviews: 4.5 stars from 725 reviews; praised for ease of use and integration range, criticized for pricing and customer support.
  • Notable issues: Data transformation requires sales call, and some users report slow report loading and stability concerns.